Industry News 1/19/2009

EcoUsable showcasing world-first 'Ech20' at ASR

EcoUsable showcasing world-first 'Ech20' at ASR

Seychelles Water Filtration Products, a DBA of Seychelle Environmental Technologies, Inc. (OTC Bulletin Board: SYEV), a worldwide leader in the development, manufacture and sale of proprietary portable water filtration bottles and filters announced today that it has entered into an Exclusive Distribution Agreement with EcoUsable Inc., Redondo Beach, California, to provide Seychelles' proprietary Ionic Adsorption Micro Filtration filters in their new line of stainless steel bottles to capitalize on the burgeoning demand for safe, dependable, re-usable drinking water bottles!

The new line, in seven attractive colors, will feature 750 ML (25oz) #304. L.N. food grade quality stainless steel bottles with a filter designed and manufactured by Seychelle. This will be the first time that a filter has been available on a stainless steel water bottle! And, since Seychelle owns various Patents involving filter and bottle cap design on portable bottles; no other manufacturer will be able to offer a similar product.

In a joint statement, Carl Palmer, President and CEO of Seychelle and Joey Mendelsohn, President of EcoUsable said, "this new stainless steel filter bottle line is just what the marketplace is looking for; stylish drinking water bottles that don't leach toxins, that are environmentally friendly, compact, virtually indestructible and that eliminate the problems associated with current plastic (#1) PET water bottles that leach Antimony; and polycarbonate bottles (#7) that leach BPA (Bisphenol-A). Since the stainless steel bottles are re-usable, they will help to reduce the billions of plastic water bottles that end up in landfills each year that could be there for up to 1000 years! The new stainless steel product line will be available for sale in the new year; and initial retail trade reaction and receptivity has been exceptional! Because of this response, Ecousable has given Seychelle an initial Purchase Order for over $1,000,000 for caps and filters extending into 2009!"

The filter that will come with each of the new bottles is especially designed by Seychelle for the drinking water market. It removes up to 99.99% of contaminants and pollutants found in drinking water such as chlorine, sediment and dirt; dramatically improves taste and odor; removes volatile organic compounds such as insecticides, herbicides and pesticides; and many heavy metals such as lead, mercury, copper, chromium 6 and radon 222. It has been tested extensively by independent government laboratories to EPA/ANSI protocols and NSF Standards 42 and 53. The drinking water filtration system can be used with ordinary tap water; is good for up to 378 half liters of bottled water and will be available at an affordable price!

With EcoUsable stainless steel bottles and Seychelles' proprietary Ionic Adsorption Micron Filter technology "inside" -- consumers can Go Green…Eliminate Bottled Water, period!

"I am stoked to represent this World First accessory with intent. Everyday, my job is to go out and educate and introduce to companies how easy and cost effective it is to eliminate the “Plastic Water Bottle” from their corporate and personal lives and how to simplify everyday life when it comes to our drinking water. Fact, only 2.53% of the planet’s water is fresh, and as this number dwindles the need for portable filtration will increase dramatically. Ecousable offers a fantastic opportunity for the action sports industry to offer an accessory with such value and purpose to its employees, athletes and customers alike, while looking out for our environment. From a business perspective, it is already proving an anomoly in these challenging times with its quick sell-through rate.”
EcoUsable’s Field Agent for Action Sports, Raphael Seeck.

For inquiries you can email: rjseeck@yahoo.com or check out their website: www.ecousable.com