Industry News 1/25/2009

ASR Revamps Floor with New Exhibit Possibilities

ASR Revamps Floor with New Exhibit Possibilities
New exhibit solutions offer more marketing alternatives, cost savings, increased community interaction and ultimately higher ROI for ASR exhibitors starting this September

ASR, action sports’ leading trade event, returns to San Diego September 10th – 12th with a remodeled show floor. In order to provide enhanced marketing opportunities, ASR is creating new neighborhood layouts and more booth presentation options to facilitate improved buyer and seller interaction. The remodel will also feature more options for booth design to fit any budget or need.
 
“We are continually striving to provide innovative and cost effective exhibit solutions tailored for action sports’ needs,” says Andy Tompkins, ASR Group Show Director. “With ASR’s new approach, we can group companies around central community features and provide buyers with the means to see product, interact with company executives and a learning experience right on the ASR show floor.”
 
Building and enhancing community environments will help to highlight product, education, community, music and artistic influences within product categories. The remodel will start with enhancements to the current ASR neighborhoods: the Board Builders Pavilion, IASC Skate Hargoods area and ISPO Internet Lounge.
 
In addition, ASR is creating a Swim lounge, working with the Board Retailers Association to expand its retail services area and creating an Energy Zone. A larger special events area will provide more opportunities to demo product and create more exciting skate contests on the floor between appointments.
 
With cutting exhibit costs and creating community as the goal, ASR offers new booth options based on individual exhibitor’s business goals. ASR will provide bulk space in which exhibitors can either construct their own booth or rent turnkey exhibit presentations, ready to display product on arrival. Furthermore ASR will continue to offer sections for hard goods manufacturers to exhibit economically.
 
“In today’s environment we’re learning that not one exhibit solutions fits all,” continues Tompkins. “We need to keep evolving the ASR model to meet the industry’s needs. Starting this September, exhibitors will have a wide range of booth styles and placement opportunities spanning a cost range that appeals to any marketing budget.”