Industry News 1/26/2009

Masaki Ave Partners with Cilla

Masaki Ave Partners with Cilla
International Agency to Bring First Layer Brand to Japan

Masaki Avenue announces their partnership with Canadian first-layer brand Cilla. Masaki Ave will be facilitating Cilla’s expansion into the Japanese market by building distributor and retailer partnerships overseas.

Now in their second season, Cilla has brought a fresh perspective to the often overlooked first layer category. Conceived by professional snowboarder Priscilla Levac, the line is designed for women who are serious about their gear. Built with style, comfort and ultimately function in mind, the products are designed with a blend of environmentally friendly fabrics and thoughtful details that will ensure a longer, cozier day of riding.

“We are so excited to bring Cilla to Japan. We know that the Japanese snowboard market will be highly receptive to the brand’s unique styling, quality, and fun vibe as well as the great team backing it. Priscilla and Suzanne Levac have done an amazing job with this line and we look forward to supporting Cilla’s growth globally,” says Eva Soroken, founder of Masaki Ave.

Brand founders and principals Suzanne & Priscilla Levac state, "We are thrilled to enter the Japanese market with Cilla first layers. We really hope that the women snowboarders in Japan will love wearing the products as much as we do! With Masaki Ave representing us, it will tremendously increase our opportunities in the country. We are looking forward to building a solid and prosperous business relationship with Masaki Ave." 

Masaki Ave and Cilla will both be attending SIA’s “Farewell Vegas” show January 27th—30th.