Industry News 1/26/2009

Malakye Weekly: January 26, 2009

Malakye Weekly: January 26, 2009
Nav: JobWire | Sales Reps | Forums | Industry News | B2B Update
Malakye Weekly is back in action with the latest jobs across the nation, sales rep opportunities, NEW VIDEOS, MalakyeB2B Update, industry news, forums and more!

It's Showtime! Episode #2 and Endless Sales 101 with Rob Willis are live on Malakye Video.  Scroll down to check out the new vid's.  Also in the news, well, is the news!  The Industry News section is packed this week with a ton of great info, so catch up on the times and give it a read below.

The winner of the Malakye/686 Design Contest is going to be announced soon, so keep an eye out for the special update.

Who Got Hired!
If you know who got hired, click here to let us know!
Malakye Video: NEW CLIPS!
It's Showtime! - Episode #2: Man-Am builds the new set and surf industry veteran Rob Willis dives into Endless Sales 101.
Endless Sales 101: Surf industry veteran Rob Willis created this fun look at the fundamentals of succeeding in sales for one of his past sales meetings.
Malakye Trivia - January's Prize!
This month's Malakye Trivia is brought to you by Hyperflex Wetsuits.  If you correctly answer this month's question, you have a good shot at winning this month's prize!

Hyperflex is going to dial in "1" luck guy AND gal with a full suit, booties and gloves to help keep you toasty through the winter session.  Check out their Company Q&A below for some possible leads!

Industrial Profile: Mike Pireddu
This month’s Industrial Profile travels abroad to rendezvous with Mike Pireddu, the Team & Marketing Manager for Option Distribution, Italy.  When Mike’s not spraying powder in the Italian Alps, surfing secret spots in Italy, or throwin’ down some capoeira, he’s out boosting Option Distribution’s presence throughout Italy.

Though Mike has his hands full with all the brands under Option’s umbrella, he was gracious enough to provide some insight about his career, and various aspects of the action sports industry in Europe.  Seeing that Mike grew up in Italy, he's able to shed new light on how things are run abroad, and provides a unique take on how the ASI is perceived in Europe.  That being said, it’s time for Mike to take over.  Enjoy!  MORE >>

Company Q&A: Hyperflex Wetsuits
Many would never view the East Coast as a surf mecca, or even a place with decent waves year round.  But in all reality, this is not the case.  Though the surf scene may not be as “mainstream” as Cali’ per se, the East Coast is riddled with great surf spots ranging from Maine to Florida; however, it’s just a wee bit colder!  Surfers have even been reported taking the subway in NYC to hit up local breaks.  Now that’s dedication!

Henderson Aquatics, based out in Jersey, realized the potential of expanding its dive line and seized the opportunity to cater to these cold-water surfers by creating Hyperflex WetsuitsMORE >>

Sales Rep. Opportunities
If you are an established Sales Rep and you're interested in getting the word on available lines before it hits the streets, send us an email:!   Don't forget to include your name, e-mail and territory!

Every position listed below is COMMISSION ONLY.

O'Quinn Clothing
Independent Sales Reps - East Coast
Independent Sales Representatives - Multiple Territories
Elwood Clothing (Outside Sales Reps)
Men's Line: Mid-Atlantic (NY, NJ, PA, DE, MD, D.C.) & Hawaii.
Women's Line: Nor Cal, Central US, Midwest, Southeast, Mid-Atlantic & Hawaii

Independent Sales Reps - So Cal, Nor Cal, Pac NW, Rockies, Midwest, South, Northeast, Southeast, Mid Atlantic, Hawaii

High Grade Distribution (home to Satori Movement & Creation Skateboards)
Outside Sales Reps - Southern California (LA & SD), Rockies, Midwest, Mid-Atlantic & Florida
Micro USA
Outside Sales Reps - Mid-Atlantic, South East, Midwest, Rockies, New England, Pacific Northwest, Northern & Southern California
Industry News
This Week on FUEL TV
Action Sports Industry Finds Solutions, Plans for Future at ASR
Surf Expo Exceeds Expectations; Matches Last Year’s Record Show
Burton Boosts Sales With Personalized Product Recommendations From richrelevance
THE MACHINE/686 ACC (Artist Collaboration Conspiracy) Launches at S.I.A.
Masaki Ave Partners with Cilla
ASR Revamps Floor with New Exhibit Possibilities
ASR and CLASS Events Create CLASS @ ASR
FUEL TV's Animated Short Sweeps Awards
'This is Progress' Matix Book Signing
Volcom's First All Female Featured Art Collection
Matix Girls 'TOP 8' Friends Contest
Northwave Announces New Reps
US Visas for Pro Athletes/Team Riders: If you or someone you know needs an athlete VISA, click here for more info.

Action Sports Association: Click here for the latest ASA news.

Action Sports Advertising/Marketing Size: How much do companies spend on average?  Anyone have a ballpark figure?

The Marketing Paradox: How do you land a marketing career with minimal experience?  Lay down the law and add some advice.

Finding reps for smaller brands: Yes, it's the age old question!  Learn more here.

What's a fair wage for a good artist: Are you getting dooped!  Find out here.

DJ Needed: The ASI Co-Ed Softball League needs a DJ!  Click here to get hooked up.

24 Seven: Anyone have experience using 24 Seven?  Click here to share your tale, for good or for bad.

MalakyeB2B Update: Let It Shine!

MalakyeB2B is producing so much for you to chew on in 2009 that we need to get right to it - while you're paying attention!

But first, a word from our sponsor, MalakyeB2B - tradeshow time is here and MalakyeB2B can help fulfill your last minute needs.  Post an RFP to get the word out.  Need help putting it to work?  E-mail or call MalakyeB2B Base Camp: 310-379-5077.

The Brown Buffalo - what is it?!

Premise Immersive Marketing Can Put You In The Game

In California, Inc. Presents Private Label Footwear

Doug Work's of CBRE Comments on Commercial Leasing Market

Platinum Logistics at ASR - Learn Benefits of Third Party Warehousing

New Jordans! Tangram Does Launch Party

Broad Display - Presents a New Year Discount for Large Format Printing

What does the thought of The Brown Buffalo provoke in your mind? The old west, great plains, cowboys, and indians - how about a creative name for a design firm based in Burlington, Vermont? That is this Brown Buffalo. It's a creative agency that specializes in design and development of backpacks and luggage, winter outerwear, apparel, eyewear, footwear and furniture for clients along the lines of Adidas Originals, Analog, Burton Snowboards, Channel Islands, Eastpak, Ed Banger Records, and many more. The Brown Buffalo can help you.

Immersive marketing is a trend used by big and small companies, corporate and independent. It might be considered very well organized gorilla marketing, on steroids. It comes in many different forms as illustrated in the collage above. All images are from events created and produced by Premise Immersive Marketing. Premise specializes in immersive marketing and is trusted by both mainstream corporate America and the Action Sports industry to make it happen. Co-founder of Premise, Gregg Witt, is pictured above doing an invert in the deep end - no wonder main street and action sports worlds trust him for immersive marketing strategies and execution.

Brand extension comes in many forms, even footwear. In California, Inc. specializes in design and development of footwear. A basic example found in the company's MalakyeB2B profile demonstrates exactly how the process works:

- Your company designs15 different patterns (In Cal recommends material specs)
In California, Inc. creates footwear samples for free and ships back to them within 3 weeks
- Your company takes the product to tradeshows and buyers like what they see
- Your company gets a 10,000 pair order from national retailer
In California, Inc. provides cost (from China) + 7% commission.
- Your company can make a 60% margin

Doug Works of CB Richard Ellis (CBRE), a small sampling of his client list above, reports that the level of concessions provided by retail and industrial Landlords around the U.S. has grown significantly over the last 5 months. This translates into outstanding negotiating opportunities when renewing or expanding in commercial real estate. Doug says of the current market conditions, “many Landlords will even abate your rent for several months to keep you in their building." In these difficult economic times, it can be tough to justify expansion; there are some amazing deals to be had on the leasing as well as the purchase side. For more information or to discuss your current situation, connect with Doug by clicking here. Doug is a MalakyeB2B member and tremendous Commercial Real Estate resource for Action Sports Companies. In addition, Doug will be available at ASR if you would like to connect with him in person.

Platinum Logistics provides this as a sample of how outsourcing your warehouse operations can save your company money. In this economy, it pays to minimize overhead. Platinum can provide a wide range of solutions from taking over your existing warehouse space to moving it off-site for you, and make it as smooth and unobtrusive as possible. Platinum also provides full-service logistics, freight forwarding, and shipping. Keep on truckin'! Platinum Logistics is exhibiting at ASR and can be found at booth #1545 for in-person consultation on third party warehousing and logistics. Contact Bill Russell to set an appointment by clicking here.

23 - the number made famous by Jordan. 23 - is signifcant again in Jordan's life as Nike unveiled the 23rd Jordan signature shoe. Tangram International was charged with creating the venue for this release party which was supposed to represent the future and connect the youth of today's with Jordan't sneaker, and it's place in basketball history.

Tangram's solution was to make everything in the venue, from floor to ceiling, emulate the sneaker's shape, texture, and colorway

Plain and simple, Broad Display is offering 10% off your order for large format printing to make your 09 shine! If you're in need of last minute printing, or need printing done in the near future, Broad Display will give you 10% off through the end of this month. Need it? Get it here!

JobWire: January 26, 2009
A Confidential Company, in Ontario, Calif., is seeking a hands-on Distribution Manager with 5+ years experience to manage all facets of the warehouse and logistic operations to ensure customers’ orders are on time and the highest fill-rate is achieved through accurate inventory.

Transworld Media, the leading action sports content company, is searching for a Web Developer with 2+ years experience to join their team in Carlsbad, Calif.

, located in Seattle, Wash., has an immediate opening for a Marketing Communications Content Coordinator with 2+ years experience who will research and maintain content for sales materials, brand and sales web sites, marketing collateral, press materials, and packaging.

The Outdoor Recreation Group, in Los Angeles, Calif., currently needs a Senior Product Developer with 5+ years experience to join its team.  If you have an AA or BA in fashion design, manufacturing, or related field, you're on your way to landing a great job!

Giant Bicycles, in Newbury Park, Calif., is currently seeking a Global Category Manager (Parts & Accessories) with 4+ years experience to manage products from concept to first delivery.

Fuse Interactive, located in Laguna Beach, Calif., is looking for a Videographer / Video Editor with 3+ years experience to work on video-to-web based projects.

An industry leading Surf Media Company, in Oceanside, Calif., is looking for a part-time Surf Forecaster to work remotely to create daily surf reports.

January 23, 2009

Quiksilver, in Huntington Beach, Calif., is looking for a Director of Accounts Receivable with 10+ years experience to oversee the department’s workflow and daily activities to ensure that agreed-upon benchmarks and budget specifications are met.

Quiksilver, in Huntington Beach, Calif., is also looking for a Key Account Representative (ROXY) with 5+ years experience to be responsible for developing, implementing, and delivering set sales strategy/goals for strategic national accounts within the accessories division of Roxy; account base includes department stores, sporting goods and national/regional retailers.

Rip Curl, in Costa Mesa, Calif., is on 'The Search' for a Credit Manager.  If you have 5+ years experience in accounts receivable, credit management and collections, this is the job for you!

Creatures of Leisure, in Oceanside, Calif., has a great opportunity for a Sales Manager with 5+ years experience to join its team.  If you have a "proven" track record and the experience to match, apply today!

It's time to crank out numbers!  O'Neill, in Irvine, Calif., is looking for a Sales Support Rep to support its sales team.  Two years of experience will get you in the door, so apply today!

Sole Technology, in Lake Forest, Calif., has a whopping "7" jobs waiting to be dished up!  Here's the opportunities:
Environmental Affairs Representative - If you have at least one year experience in environmental planning and corporate sustainability, apply today!
Etnies Brand Manager (5 yrs exp) - to develop and effectively communicate brand strategy.
éS Brand Marketing Manager (5 yrs exp) - will create the brand marketing plan, develop brand strategy, and ensure the brand integrity is executed globally.
Sales Operations Specialist (2 yrs exp) - support needs of both inside and outside Sales Reps.

Public Relations Intern
Retail Marketing Intern
Web Intern

Cha-ching!!!  O'Neill Retail needs a Store Manager with 5+ years experience to join its team in Las Vegas, Nevada.  Give 'em a holler!

January 22, 2008

Future Fins, in Huntington Beach, Calif., is currently seeking a self-motivated individual to wear many hats in Customer Service / Inside Sales / Shipping Support.  Ideal candidates are surfers with 2+ years experience in a relevant business background.

If you have 5+ years of graphic design experience and a strong understanding of typography, illustration, and photography, this is the job for you!  Nixon is looking for a Senior Graphic Designer to join its team in Encinitas, Calif.  Click here to apply!

SCOTT USA, a global leader in the production of goggles, ski’s, snowboards, bicycles, and winter sports apparel, is opening a new Motosports office in San Diego, Calif., and needs a full-time Motocross Apparel Designer with 3+ years experience to join its team.

SCOTT USA is also looking for an Apparel & Protective Gear Developer with 3+ years experience to join their Motosports office in San Diego, Calif.

Ocean Current, in Vernon, Calif., has an immediate opening for an Apparel Product Developer with 2+ years experience who will focus on the commercialization of product for their Men’s, Boy’s and Kid’s apparel lines.

January 21, 2008

Deluxe, in San Francisco, Calif., has an opportunity for an experienced industry veteran to join their management team for the new position of Director of Business Development.

Fortune Fashions, in Los Angeles, Calif., is seeking T-Shirt Graphic Designers with 3+ years experience in the juniors or young men's fashion industry.

Jet Pilot, in Vista, Calif., is in need of an ambitious Sales Manager with 5+ years experience to lead their strategic path of growth in the action sports and lifestyle arena.

Creative Recreation, in Los Angeles, Calif., is looking for a Credit Manager with 4+ years experience to manage the credit and collections team.

ASICS, a footwear and apparel manufacturer, is seeking a Product Developer with 3+ years experience to join their apparel division based in Irvine, Calif.

CCS, a direct-to-consumer catalog and internet retailer of skate inspired apparel, footwear, and skateboards, needs a Copywriter / Proofreader with 2+ years experience to create, edit, proof and manage copy for a variety of areas.

A Confidential Company is looking to stay up on the latest trends in viral marketing and is in need of a freelance iPhone Application Developer.

January 20, 2009

Kingsley, in Costa Mesa, Calif., is out and about searching for a National Sales Manager with 4+ years experience to crank out numbers.  If you have a proven track record in sales, this is the job for you!

Are you a product designer with a passion for barrels and neoprene?  If so, O'Neill is looking to add an Associate Product Designer (Wetsuits) with 2+ years experience to its team.  Apply today!

A Confidential ASI Brand Distributor is seeking a highly motivated Inside Sales Representative with 2+ years experience to join its team in Costa Mesa, Calif.

Alstyle Apparel, in Anaheim, Calif., needs a Customer Service Representative with 2+ years experience to handle heavy CSR needs.  If you have the skills and experience, give Alstyle a shout today!

The Program, in Burlington, Vt., currently needs a Product Manager (Outerwear) rock star with 4+ years experience to provide support in the creation, development and manufacturing of the Softgoods line for The Program (Special Blend and Foursquare).  Apply today!

Billabong, in Irvine, Calif., is looking for a Snow Outerwear Designer to take the reigns on its outerwear program.  If you have 2-5 years experience in outerwear design, fabric, fit and styling development, and a strong knowledge of garment construction, fabric technology, materials, and manufacturing, this job's for you!

The Keep A Breast Foundation is currently looking for a Mac/Web/IT Intern to provide overall IT support and set up of new programs and devices at our office in Oceanside, Calif.

If you have any questions, comments or ideas about this newsletter or Malakye, click here to send us an e-mail.
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