Industry News 2/5/2009

ahlivv.com Introduces Retail Shop & Resource Community

ahlivv.com Introduces Retail Shop & Resource Community

Pronounced ‘olive’, ahlivv.com debuts as a fresh and progressive online boutique and information resource catering to the “style” and “life” of the women’s action sports community.  The ahlivv.com shop provides women a unique blend of well-known and niche brands, progressive in style and rooted in action sports, while the ahlivv “life” site offers a unique resource for informative and original content, contests, events and more.  Combined, ahlivv.com is a one-of-a-kind destination site for women to be in-style and in-the-know in sport and life. 

“We are so excited to bring women everywhere a shop where they can find brands they will love to wear while riding and living. We know that action sports, and specifically board sports, are a vital part of a woman’s life, whether she is out on the hill or in the surf once a year or everyday. But we certainly also appreciate that most women have daily lives outside of the sports they love. These women are ahlivv girls.  That’s why the ahlivv shop brings cutting edge fashion, rooted in action sports to every ahlivv girl for every occasion,” says ahlivv owner Courtney Pugh.

In order to bring inspired style to women everywhere, the ahlivv shop carries distinct, high quality, fashion-forward and functional apparel and accessories from over 50 brands.  Some of these include Billabong, Nikita, Free People, The North Face, Reef, Skullcandy, Roxy, Matix, Insight 51 and many more.  In addition, the ahlivv shop features professional photography, look books, customer reviews, technical specifications, sizing charts, merchandised looks, detailed product descriptions, expert advice and much more.  These tools ensure each ahlivv customer has a unique and inspired shopping experience each time she visits ahlivv.com.

“These days, we all feel wallet squeeze,” says ahlivv marketing director Katie Brown.  “We truly appreciate that our customers’ choice to shop at ahlivv.com is an important one.  For that reason, each and every time she shops at the ahlivv site, we hope she has an enjoyable shopping experience. She’s not just buying something, she’s shopping and it should be fun.  To ensure that, we go to great lengths to provide our customers with not only great product selection, but also resources to find that perfect item to meet her needs and express her own personal style.  ”

Originally founded in 2006 as Core Action Sports, ahlivv.com builds on the success of coreactionsports.com with a new name, new brand and expanded product and resource offering, including the ahlivv life site.  A unique resource and blog for the ahlivv girl and her lifestyle, the ahlivv life site provides women with invaluable connections to the action sports world: news and information on events and competitions, expert advice, insider scoop, tips, how-to’s, photos, video, music, gear reviews and much more.  In addition, newsletters and articles outline the hottest trends, interesting profiles and interviews with women behind the scenes at top brands.  Also, ahlivv.com’s pro and amateur team of riders, including Sarah Burke and Hannah Kearney, provide insight into their lives and their sports. 

Ashley Masin, marketing manager adds “ahlivv.com is more than a site selling stuff. Progressive and rooted, we are committed to providing women a resource for living their lives and showing their personal style each and every day – whether on the hill, at the beach or behind a desk.  It’s about finding that one site to go to, even just for fun – for information and shopping, for living. Genuinely, we are inspired by the lives of our customers and we hope they are inspired by the new ahlivv site.”