Industry News 2/9/2009

New, Formidable Sales Force in Place at Grenade

New, Formidable Sales Force in Place at Grenade
New Sales Commandos Join Team; Launch Street Apparel Line

Grenade Gloves, one of the fastest growing names in action sports, has completed phase one of its 2009 battle plan--establishing the most impressive sales force the company has seen to date.  The new Grenade sales commandos are now in place nationwide, and these specialized troops are itching to take over the action sports industry.

“2009 is the dawning of a new era for Grenade,” says Brian Danielson, VP of Sales for Grenade.  “Our product has always been top notch, and now our sales staff reflects our commitment to quality.  We have recruited some of the best reps in action sports, and they are dedicated to supporting their retail partners and growing the Grenade brand.  And we've timed it perfectly, since Grenade is launching our first-ever street line of apparel and footwear.”

Here’s a breakdown of the Grenade Sales Army, region by region:

Marty Carrigan is the West Regional Sales Manager with an extensive background in equipment, apparel and accessories for the action sports industry.  He is currently on the SIA Board of Directors and USSA snowboarding committee.  NW RoadReps Sales Agency covers the Northwest, and has represented some of the biggest names in action sports.  Jeff 2 Sales handles Southern California.  These guys have a strong background in action sports plus a great love for snowboarding.  Jeff Darby of Jeff 2 Sales serves on the Board of Directors for the WWSRA.  Zach Bingham is on top of sales for the Rockies, with more than a dozen years of sales experience in action sports.  Ivor Allsop has a sturdy background in snowboard and alpine sales as a former buyer and 10 years as a rep.  Ivor is on the Board of Directors for the WWSRA and will hold down the InterMountain region.  LivinTheDream covers Northern California with a passion for winter sports and plenty of outdoor action experience.  PROjECT Sales Co. controls the Midwest territory.  These guys grew up on skateboarding and snowboarding.  

Kurt Schumann is the Eastern Sales Manager, with 17 years of experience in action sports working with some of the industry’s biggest players.  Decker and Associates covers the Southeast, and draws on experience as a buyer and sales rep to give top-notch service.  Brad Decker serves on the Board of Directors for the SWRA.  Aaron Hefty handles Florida.  With nearly a decade of experience in the action sports industry, Aaron still skates and surfs competitively, and helps coordinate contests through the Eastern Surf Association.  Adam “Sharpie” Sharp handles the Eastern Midwest.   He worked his way up from a shop guy to tech rep to sales rep, and is a member of both the MRA and SWRA.  Arvid Swanson has been snowboarding since the early days, and takes care of business for the Northeast with more than 20 years in the industry, while former pro snowboarder and Pittsburgh-area legend J. Smith covers the Mid Atlantic states with nearly a decade of experience in the sales rep world.