Industry News 2/10/2009

Copper Mountain Launches Satellite-Based Skier/Rider Tracking System

Copper Mountain Launches Satellite-Based Skier/Rider Tracking System
flaik to Power Ski and Snowboard School Student Monitoring Service

Copper Mountain will provide a satellite-based safety net for thousands of ski and snowboard school students this year with a GPS tracking system developed by Boulder location-based services company flaik, Inc.

“It’s clear that a satellite-based system is superior on a naturally divided mountain like Copper,” said JP Chevalier, Director of Copper’s Ski and Ride School. “We’ve looked at numerous technical approaches over the years, and flaik is the first to successfully integrate mobile technology and GPS to reliably increase performance and safety. Our goals are to provide the best services for our customers today and to enhance the overall resort experience for the next generation of skiers and riders.”

“With its strong youth programs and its position at the center of Colorado’s highly competitive Summit County resort environment, Copper has always set itself apart with new technology,” said Steve Kenny, flaik CEO. “The flaik system with its GPS-enabled tags can locate individuals, help instructors monitor students, deliver run-by-run and day-by-day statistics, allow skiers and riders to share their day with friends and family, and to compete and compare statistics with each other.”

Along with Steamboat, Copper is the second resort in the country to incorporate the flaik system. Both are part of the Intrawest family of resort properties. “The flaik system is already proving to be a valuable differentiator at Copper and Steamboat and could become a standard feature across all our resorts,” said Intrawest Chief Marketing Officer Andy Wirth. “Our instructors appreciate it, the kids think it’s cool and parents appreciate the peace of mind and comfort level they gain with this technology.”

flaik recently relocated its headquarters from Brisbane, Australia, to Boulder, Colo., and is part of the 8th Continent Aerospace Business Incubator, managed by the Boulder Innovation Center.