Industry News 2/20/2009

group Y Presents Industry Panel Discussion February 25th

group Y Presents Industry Panel Discussion February 25th
Action Sports & Youth Marketing PR Pros Break Down the Ins & Outs of Public Relations; How to Maximize PR Opportunities & Expand Brand Awareness

group Y, a collective of youth marketing and communications professionals in the action sports and entertainment industries, holds its first panel discussion of 2009 on Wednesday, February 25th at the Grove of Anaheim. Featured panelists include professionals from Vans, Burton, and The Bungalow PR.
 
In contrast to marketing practices such as advertising or events, public relations still remains the least-understood and most-neglected aspect of many industry marketing plans. The group Y panel of PR professionals will break things down for members and guests by puling back the curtain on the many areas of public relations: What exactly is PR? What are the most common misconceptions? And how PR can help generate sales and brand awareness?

The group Y panel discussion will address common questions and promote discussion, questions and networking opportunities to members and guests.

Panelists Include:
•    Chris Overholser - Senior PR Manager, Vans (vans.com)
•    Shana Frahm - Global PR Director, Burton (burton.com)
•    Stacie Krajchir – founder, The Bungalow PR (thebungalowpr.com) a fashion/lifestyle public relations firm.

The event will take place at special VIP setting created by sponsor G&C Event Productions at the Grove of Anaheim. In addition to the panel discussion, members and guests will participate in an interactive hands-on workshop.

Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20 and includes appetizers and a hosted bar before the panel. Take the train (Amtrak or Metrolink) and show your train ticket at the door to receive $5 off your admission!

group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. For more information and to RSVP, please visit our website at www.groupYnetwork.com.