Industry News 2/25/2009

Lifetime Clothing | Spring/Summer 2009

Lifetime Clothing | Spring/Summer 2009
Unveiling new blues, hand drawn motifs and design through texture

Today marks the first delivery of Lifetime Clothing's Spring/Summer collection, which presents staple pieces in new seasonal colors, handcrafted patterns and contrasting textures. On top of the brand's cut and sew offerings, the range also features design cameos from Lifetime Collective members including Maya Hayuk, Ben Tour, Michael Jager, Niall McClelland in addition to this season's Sketchbook Session selected artist Lori D.

For Spring/Summer 2009, buyers can expect to find an offering for both men and women that revolves around the following creative themes:

Summertime Blues
Whether it's a bright blue atoll, regal China blue or perhaps raw denim, the new Lifetime collection features varying shades of blues in every form. Easy to wear every day, stand out pieces include the Arizona long sleeved button up for men, made of fine yarn-dyed stripes that keeps color longer, chest welt pockets and tonal needles embroidery. For women, the Coastal is the perfect onesie option for warmer days and includes custom circles print, deep scoop-neck bodice with button closure, an inset waistband with solid belt and cuffed hems to complete the look.

The spectrum of blues throughout Lifetime's collection is highlighted by the addition of other pieces in warm seasonal colors like fluorescent yellow, mist green and lobster bisque.

Arts & Crafted Prints
On select Lifetime garments such as the Shamble On sleeveless for women or Ceremony crewneck for men, buyers can find patterns hand drawn by the brand's head designers. The designs include a handcrafted stripe created from random strips of collage and a hand-drawn circles motifs that is subdued from afar, but upon closer examination the delicacy and intricacy is revealed. Both these prints re-occur on various pieces throughout the collection, adding to the level of craftsmanship that goes into each Lifetime item.

A Balance of Contrasts
Deliberate experimentation with contrasting textures is strong theme that runs through the construction of various garments in Lifetime�s Spring/Summer collection. While the cuts of actual pieces are classic, the layering, folding and shapes made possible through the use of different fabrics, allow the brand to create compelling forms once worn. Contrasting textures include super shiny nylon versus matte brushed cottons, hardwearing distressed leather versus delicate silky satins, textural canvases and seersuckers versus smooth poplins and beautifully draping jersey.

Perhaps this is best demonstrated in Lifetime's outerwear program, which includes pieces like the Super Genius for men, a 100% genuine washed leather, and hooded jacket with angled chest patch pockets and Lifetime engineered rivets. On the women's side, however, the Rollerball hooded windbreaker, with its airy high shine shell, mesh lining and sturdy YKK zip exemplifies a monochrome shape that offers a greater sense of movement and comfort.

Lifetime Special Projects
Among the highlights for this season is small capsule collection with Cadence, a brand that is influence by cycling, the many perceptions of life and an insatiable desire to create from the road, for the road. Cadence is the creative medium of Dustin Klein, which is based on creating thought-evoking goods from the ground up, with all the production being executed through specific yet unconventional techniques that result in variants between pieces. These techniques are completed in small, detail-oriented runs. The Cadence for Lifetime capsule collection includes a cycling cap, socks and matching T-shirt.

Sketchbook Sessions featuring Lori D.
Spring/Summer 2009 will introduce the works of Lori Damiano (aka Lori D.) as the featured artist for Lifetime's Sketchbook Sessions. Currently based in Portland, Lori is an extraordinary DIY maker and craftsperson. Her deep experience within art, skateboarding, and everything in between is just one of the many reasons why she is a perfect fit for the Sketchbook Sessions.

As a graduate of Cal Arts Experimental Animation program, Lori brings with her a thoughtful perspective to every piece she creates. For her own Lifetime capsule collection, entitled Little Fires, Lori explores the intrinsic value of fire that can be found in every individual. Whether her characters are boldly screen on a hooded sweater or creatively patched on the inside of a shirt, Lori's illustrations are a constant reminder of the need for everyone to tend to their own inner torches.

The first delivery of Spring/Summer 2009 collection for Lifetime will be hitting retailers on February 23, 2009. For a full look book and details on the rest of Lifetime's seasonal offerings, please visit