Industry News 3/5/2009

CORE Action and Sun Diego Boardshops Announce Online Retail Partnership

CORE Action and Sun Diego Boardshops Announce Online Retail Partnership

Action sports community website, www.coreaction.com, today announced a key strategic partnership with Sun Diego Boardshops, who are a renowned retailer within the action sports industry. Through this partnership with Sun Diego Boardshops, CORE Action can provide the CORE community direct access to the retail assets and the expert staff of Sun Diego, who has a proven track record of quality service and customer satisfaction.

When researching retailers for a partnership, CORE Action needed assurance that the online retail provider they chose could implement and execute an easy-to-use and functional online store that was fully loaded with high-quality action sports products. With eight traditional retail locations situated within the San Diego area and a significant online presence, Sun Diego Boardshops caught the attention of CORE Action as a top-of-the-line retailer who can institute the operational and administrative needs of its' membership and has demonstrated to work quickly and efficiently.

"We are very excited about our new relationship with Sun Diego Boardshops," said CORE Action President Kent Holcomb. "Their 20-plus year commitment to the Action Sports Industry is reflected by their success and longevity and completes CORE Actions' online offerings."

"Sun Diego will bring confidence and dependability to our CORE users and bring a well known brand name to our organization," said Nick Moscia, CORE Action Marketing Director. "Not to mention the fact they have all the sickest gear."

CORE Action delivers entertainment to the Action Sports Community promoting amateurs through a network of user generated content, such as videos, photos and blogs as well as day-to-day news coverage of what's happening in action sports.

"Our partnership with CORE will put our brand out further into the market and we intend to provide satisfaction to the customers retailing needs," said Eric Steddom, Sun Diego Director of E-Commerce. "We see this as a terrific opportunity for both Sun Diego Boardshops and CORE Action. We both have the same goal—to nurture the Action Sports Community and to exceed customer expectations."

The new CORE Store carries all the top named action sports brand manufactures which are currently stocked and distributed by partner Sun Diego Boardshops. Brands like Birdhouse, DC, Vans, Girl, Hurley, Lakai, Reef, Roxy, Skull Candy, and Zoo York are just a handful of products that are currently available a www.COREaction.com. Along with quality products and merchandise, CORE Action also offers its' members product giveaways and incentives to participate in the CORE Action Sports Online Community.