Industry News 3/9/2009

John Telfer Joins Sparc Retail

John Telfer Joins Sparc Retail

Laguna Beach, CA (March 10, 2009) -  Sparc Retail is pleased to announce that John Telfer, founder and former CEO of and Influence Technologies has joined the Sparc team as VP of Business Development.  Telfer brings over 20 years of experience in technology and consumer products, from designing and building enterprise and online software applications to launching new products, brands and companies.

 “We are stoked” said Ed Applebaum, Sparc President.  “John has always been at the forefront of using technology to influence sales and we look forward to harnessing that passion, experience, and vision.”

Telfer launched the pioneering pro sales community in 2000 followed by  software-as-service firm Influence Technologies in 2003, serving as President and CEO until selling the properties in 2007.  Prior to this, Telfer was a senior systems analyst at Shimano, ultimately transitioning to the product side to spearhead and launch Shimano’s new snowboard division. Telfer began his career in 1989 at Anderson Consulting (now Accenture).

John’s primary role will be to develop and nurture new business in the outdoor and action sports markets, as well as direct new product development and strategy.
“Over my career I’ve been exposed to plenty of industrial strength software platforms that are hammered into place as “solutions”” adds Telfer.  “Today, brands are clearly looking for organic and flexible solutions that build brand equity, nurture enterprise growth, and are portable for integration into their go-to-market strategies.  Sparc does all that and more.”

About Sparc Retail:

Headquartered in Laguna Beach, CA, Sparc creates and hosts online clinics that keeps a sales force plugged into their manufacturers, allowing for clear transmission of brand and product information. Sparc and its creative team Planet Propaganda are the force behind Burton Snowboard’s Burtonology and Trek Bicycles’ award-winning Trek University program.  Sparc creates immersive environments designed to deliver a brand’s truth and passion to create loyal crusaders on the front lines of retail. Brand crusades: Burton, RED, Anon, Trek, Gary Fisher, Bontrager, Felt Bicycles, ACR Electronics, Bosch, Siemens, Gaggenau, and Theramador.