Industry News 3/10/2009

PacSun Signs On As Title Sponsor For Second Annual Pipeline To A Cure Gala

PacSun Signs On As Title Sponsor For Second Annual Pipeline To A Cure Gala

Surfing Legends Laird Hamilton and Dave Kalama Will Return as Honorary Co-Chairs

HUNTINGTON BEACH, Calif.  (March 6, 2009) – Cystic Fibrosis Foundation, Southern California Chapter, is pleased to announce that PacSun has signed on for the second year to become the title sponsor for the 2nd Annual Pipeline to a Cure Gala to be held on Saturday, July 18, 2009 at the Hyatt Regency Huntington Beach, California. PacSun is a leading surf, skate and youth lifestyle retailer.

The CF Foundation’s Pipeline to a Cure campaign was initiated after research showed that young cystic fibrosis (CF) patients who surf had healthier lungs. CF is a fatal genetic disease that causes the body to produce thick, sticky mucus, which clogs the lungs and leads to life-threatening lung infections. Doctors in Australia determined that inhaling saltwater mist has a powerful effect on rehydrating the lining of the lungs and allowing CF patients to more easily eliminate bacteria-contaminated mucus. This “saltwater” breakthrough has led to hypertonic saline treatments which CF patients around the world use daily.

 The Pipeline to a Cure campaign is raising funds and increasing global awareness of the unique bond between the sport of surfing and those with cystic fibrosis. Last year’s inaugural gala raised $450,000 for more research and treatment development.

“The connection between the sport of surfing and cystic fibrosis is truly one-of-a-kind.  There are very few sports in which active participation can have a beneficial impact on a life-threatening illness - in this case, by actually helping to fight the crippling effects of cystic fibrosis,” said Stacie Perry, Action Sports Marketing Manager at PacSun.  “This event is a fantastic opportunity to gather the surfing community together to support the fight against CF and to see firsthand the life-extending ability our sport offers.  We are excited to announce the 2nd Annual PacSun’s Pipeline to a Cure Gala.”

On July 18, 2009, the CF Foundation together with honorary co-chairs and surf legends Laird Hamilton and Dave Kalama will host the gala at the Hyatt Regency Huntington Beach. Event co-chairs include Paul Motenko, co-founder of BJ’s Restaurants; Jerry Hennessy, co-founder of BJ’s Restaurants; Judy Burlingham, owner of Coast Benefit Consultants; and Todd Elder, owner of Newport Surf Camps.

“For the CF Foundation, the Pipeline to a Cure campaign and gala brings the CF message to a new audience of potential supporters with a passion for the ocean that provides healing benefits for CF patients,” said James Goodson, Director of Special Events at the CF Foundation.

More than 70,000 CF patients face a daily battle, enduring hours of daily therapies and treatments to avoid the threat of mucus build-up in the lungs.  While average life expectancy has doubled in the past 25 years to age 37 -- due to advances in treatment and care -- funding is still urgently needed to find the miracle drug leading to a cure.