Industry News 3/18/2009

iMa Serves and Supports it's Local Community Via Action Sports

iMa Serves and Supports it's Local Community Via Action Sports

Local Surfers get filmed for a National TV program

Up and coming athletes are always looking for opportunities to gain exposure and promote themselves and this holds very true within the Action Sports Industry. Recently, iMa joined forces with Channel M to find talent for a national TV program. iMa coordinated and scouted for up-and-coming action sports athletes. The TV program is shown in all Macy’s stores nationwide reaching millions of consumers.

Giving back to the community and supporting the local talent, iMa had local surfers Dane and Kelly Zune from Mira Costa High School among others get filmed for a segment for this TV program. Already known in the local community, this TV project was able to hype these young athletes up and further promote their skills nationally.

iMa really did a wonderful job in showcasing some real local talent.  The event captured what these young athletes are working on and strive for everyday and passed on that stoke to the community and beyond...”
Kevin Sousa - Coach Mira Costa Surf Team

iMa is a full-service marketing and public relations agency specializing in the field of action sports and lifestyle marketing. Based in Manhattan Beach, the company was started by European pro snowboarder and entrepreneur Caroline Graeff. She and her staff of experienced business people and core snowboarders, surfers and skateboarders are determined to give back to their industry. They help companies use action sports as a platform to capture the hearts and minds of young people in ways that build credibility and reliability around their brands.