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group Y Presents Industry Panel Discussion March 25th

March 23, 2009

group Y Presents Industry Panel Discussion March 25th
Action Sports Industry Pros Examine the Power of Brand Collaborations

group Y, a collective of youth marketing and communications professionals in the action sports and entertainment industries, will hold a panel discussion on Wednesday, March 25th at the OC Tavern in San Clemente. Featured panelists include professionals from New Era and 686/Westlife Distribution.
The discussion, co-sponsored by Transworld Business, will focus on the power of brand collaborations. What makes a successful collaboration? What are the best practices involved? How can two independent brand identities merge into a profitable hybrid product?

The panelists will speak to their experiences as well as promote discussion, questions and networking opportunities among members and guests.

Panelists Include:
•    Braden Dahl - Strategic Business Unit Manager, New Era (
•    Mike West – President and Creative Director, 686 & Westlife Distribution (
•    Kristin Cusic – VP of Marketing, 686 & Westlife Distribution (
•     Rob Campbell (moderator) – Publisher, Transworld Business (

Built upon collaborating, New Era has perfected the art of successfully uniting brand identities. Recent examples beyond their traditional branded caps have been the 20|94 collection with DC Shoes, the Good Livin’ Collection with Greg Lutzka and Oakley, the Times Collection with 686, the Capture The Flag Collection (athlete designed series – Jake Burton, Danny Way, James “Bubba” Stewart) and the latest New Era x TWSurf Top 44 Trading Cards.

686 has also made a “collaborative” name for itself by aligning themselves with like-minded brands and producing exclusive and innovative products. Partnerships over the years have included Dragon, Sanrio’s Hello Kitty, Dakine, Vestal, Levi's, Famous, KR3W and New Balance.

Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20 and includes appetizers and drink specials courtesy of OC Tavern.

group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. For more information and to RSVP, please visit our website at

In addition, group Y will be hosting a PR-focused panel at the IASC (International Association of Skateboard Companies) Skateboarding Industry Summit this April. group Y panel guest speakers will include Chris Overholser of Vans, Tiffany Montgomery of, and John Stouffer of Fuel TV. For more information about the Summit and IASC, please visit