Industry News 3/31/2009

Sanuk Superfunktionally Announces Bron Heussenstamm as Social Media Director

Sanuk Superfunktionally Announces Bron Heussenstamm as Social Media Director

Sanuk, footwear innovators and Not-A-Shoe originators, announces the hiring of the social Bron Heussenstamm to the position of Social Media Director.
 
As Sanuk continues to amplify the funk in function, Bron will navigate the increasing responsibilities in public relations and web 2.0 technologies.
 
“I am smiling to be with Sanuk,” replies Bron. He continues, “Their culture, message, and products are strikingly akin to my lifestyle. I have been practicing my juggling, and I am overjoyed to be the new office jester.”
 
John Vance, President of Sanuk, added, “It’s great to have Bron on board. I am looking forward to seeing his creative knowledge and network in action. We feel he is another key piece in the continued smile of our brand.”
 
The son of a surf shop pioneer Paul Heussenstamm, Bron brings a lifetime of industry knowledge and a myriad of business experience. He successfully balanced a respected professional surfing career with a degree in the Sidewalk Surfer from the University of Southern California. During college, he founded Saxen International. Saxen’s highlights include—erecting the American Basketball Association’s Hollywood Fame team, launching Nick Lachey’s Social media site Yfly.com, finding the Lochness Monster, managing action sports athletes, and producing over a 150 events. In his personal time, Bron also co-hosted celebrity sports radio on Matt Leinart’s Surf N Turf and learned how to moonwalk.