Industry News 4/2/2009

Sanuk Signs Peter Mel, Peter's Feet Never Happier

Sanuk Signs Peter Mel, Peter's Feet Never Happier

Sanuk, liberators of feet, announces the signing of King Triton’s son Peter Mel.
 
Santa Cruz legend, world-renowned big wave surfer, Freeline Surf Shop owner, condor, and all around great person, Peter Mel has signed with and will endorse the Sanuk brand for the year of 2009.
 
“Sanuk is a great place for me to be. Owning a surf shop, I have my pulse on the industry as much as anyone does; Sanuk is an authentic brand, and I love where they are at. I am thrilled to be a part of the family, ” smiles Mel.
 
Peter’s feet were unavailable for comment as they were off celebrating their liberation.
 
James Crush, Marketing Manager for Sanuk responded, “Growing up with Peter Mel, I’ve watched him become one of the true icons in this sport. His presence with Sanuk will be outstanding. And wow, he’s got great feet.”
 
Few surfers on earth have earned the respect of their peers like Peter Mel. Raised in the surf-rich community of Santa Cruz, California, Peter’s career has taken him through one highlight after another. In 1998, Peter earned a Big Wave award for his reoccurring madness at 60 foot Mavericks. Just as adept in head high surf, the next year he won The Cold Water Classic. He was one of four surfers on the ground breaking 2001 trip to Cortez Bank, surfing the largest waves ever ridden 100 miles off the coast of California.
 
As a member of the West Coast X-Games team, invitee to the prestigious Eddie Aikau and Maverick events, Quiksilver web color analyst, and being really tall, Peter continues to shine. When he’s not chasing low pressure, Peter owns and manages Freeline Surf Shop. California also recognizes him as the state’s last condor.
 
Founded in 1997 by Southern California native Jeff Kelley, Sanuk provides creatively inspired yet distinctively designed footwear products for the global outdoor community. Taking its name from the Thai word for fun, Sanuk strives to make innovative products that are as much about funk as they are about function.
 
Honored with the SIMA 2007 Footwear Product of the Year and the 2009 Irvine Soft Bocce Champions, Sanuk’s Sidewalk Surfers are known as "Not-A-Shoe" for their comfort and patented sandal construction. Sanuk continues to dance with a broad spectrum of premier superheroes, including spider-man Chris Sharma and singing dolphin Donavan Frankenreiter. Sanuk products are now smiling in over 50 countries worldwide.