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group Y to Host Panel Discussion at Red Bull HQ April 15, 2009

April 10, 2009

group Y to Host Panel Discussion at Red Bull HQ April 15, 2009
Action Sports In the Mainstream - Where Do We Go From Here?

Please join us for our next panel discussion co-sponsored by FUEL TV on Wednesday, April 15th at Red Bull's US headquarters in Santa Monica. Featured panelists include industry leaders from Sole Technology, Blitz Distribution and ZJ's Boarding House.

group Y panelists will explore the growth, exposure and use of action sports athletes and imagery by non-endemic companies and discuss what it means to the action sports industry. Should or can smaller brands capitalize on what the larger brands have established? As a brand or a retailer, how can companies utilize this exposure to help create sales? Or conversely, by the very occurrence of our sports now being considered the "norm," is the edgy vibe and lifestyle that has helped these brands become what they are today now negated?

Our panelists will discuss these issues alongside of their own personal and professional experiences of how they effectively captured the mass audiences, as well as what current and future challenges may be.

Red Bull headquarters
1740 Stewart St.
Santa Monica, CA  >>map

6:30pm - 9:30pm

Panelists Include:

· Don Brown, Senior Vice President, Sole Technology (
· Per Welinder - President, Blitz Distribution and Chairman of the Board, IASC (,
· Todd Roberts - Owner, ZJ Boarding House and Chairman, Board Retailers Association (,

Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20, and pre-registrations are $15.

To pre-register -- CLICK HERE

group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. Also college students who have interest in Action Sports & Marketing are welcome to attend.