Industry News 4/28/2009

FUEL TV Launches On Demand Service with Time Warner Cable & Cox Communications

FUEL TV Launches On Demand Service with Time Warner Cable & Cox Communications
Lifestyle and Culture of Action Sports Highlighted

Fox Cable Networks announced that it has launched FUEL TV On Demand (VOD) across Time Warner Cable and Cox Communications systems. FUEL TV is the only television network covering the lifestyle and culture of action sports, including skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding.

With these extended partnerships, FUEL TV On Demand is now available in more than 10 million homes nationwide, and each month, the service will showcase 10 original hours of programming.

“We’re pleased with Time Warner Cable’s and Cox’s commitments to FUEL TV and its active and tech-savvy young audience. FUEL TV VOD allows skaters, snowboarders, and surfers to get out there and shred, and still be able to catch their favorite shows whenever they want,” said Mike Hopkins, President, Affiliate Sales and Marketing, Fox Cable Networks. “We’re thankful that Time Warner Cable and Cox continue to be valued partners in the distribution of our cable networks.”

Action sports and the action sports lifestyle continue to surge in popularity throughout the United States. The shows airing on FUEL TV On Demand include: Drive Thru New Zealand (surfing); The Captain & Casey Show and Built to Shred (skateboarding); The Adventures of Danny & the Dingo (snowboarding); and The Great Ride Open (motocross). Future FUEL TV shows included in the service include: On Surfari; Check 1, 2; The Standard Snowboard Show; Props; Firsthand; Drive Thru South Africa; New Pollution; Terje’s Season Pass, and American Misfits.