Industry News 5/4/2009

K2 Snowboarding Names Metcalf New Global Marketing Manager

K2 Snowboarding Names Metcalf New Global Marketing Manager

Seattle based K2 Snowboarding this week named Steve Metcalf Global Marketing Manager to lead all marketing and communications for the snowboard company born 22 years ago in the Pacific Northwest.

“Steve is a seasoned industry veteran that brings a wealth of diverse experience and knowledge to K2 Snowboarding”, says Jeff Mechura, Global Brand Director for K2 Sports. “He is a great fit to an extremely talented team of designers and developers on the K2 crew. We look forward to Steve making an immediate impact to help take K2 Snowboarding to the next level.”

Metcalf previously developed marketing programs as the brand director and film producer for Aspen/Snowmass, one of the world’s most recognized mountain resorts.  Metcalf and his team won an Advertising Age Award in 2007 along with several web and industry marketing laurels. One of the films he produced is currently showing on the Banff Mountain Film Festival World Tour.

Prior to Aspen, Metcalf worked for Action Sports Group in Dana Point, Calif., –formerly Surfer Publications – in multiple editorial positions for Powder and Snowboarder magazines. He grew up snowboarding in eastern Ontario and Quebec, Canada, before moving to the Canadian Rockies and launching his winter sports career.

"Working with the most passionate crew in snowsports is an honor," says Metcalf. "I couldn't be more fired up to contribute to the momentum of K2 Snowboarding."

Metcalf begins work with K2 Snowboarding in its headquarters based in the SODO district of Seattle on May 4.