Industry News 5/14/2009

Free Trade Show Training a Huge Success: Manufacturers Prepare to Exhibit at Surf Expo and Beyond

Free Trade Show Training a Huge Success: Manufacturers Prepare to Exhibit at Surf Expo and Beyond

Nationally known speaker and trade show guru Candace Adams led a crash course for a room of Surf Expo potential and enrolled August exhibitors April 28 at the Oakley Headquarters in California, and again on May 5 at the Westin Imagine in Orlando. This free training was an investment back in those who chose, or are considering choosing, Surf Expo as the show to sell at this summer.

Roy Turner, show director, explains, “Our commitment to offering personal support for our exhibitors is ongoing, especially for new exhibitors. We want Surf Expo to be a win-win for everyone.”

Participating in four classes, including a “Lunch and Learn”, attending manufacturers were schooled in everything from how to calculate how much booth space they need to how to conduct themselves when approaching customers. Staff from GES Exposition Services, Surf Expo’s general services contractor, were on hand to detail move-in procedures and offer cost-cutting booth packages and time-saving tips. It was an info-packed day that kick-started show planning and provided a sign of relief for those in attendance.

“This class is a must for new exhibitors. I wish it was available before my first time exhibiting because some of the things I learned were done the hard way,” reported Craig Kvinsland, Sales Director for ta-ta’s Brand.

”I thought that this was a great course and we received so much valuable information,” said Christine Catanese, Tradeshow manager for NYS Collection, “Are you offering Exhibitor 201??”

25-year and 25 trade show-a year veteran Bob Reyers, with bluHorse Clothing was impressed. “It took me five years of working trade shows to learn what I could have learned in one day here.”

All course materials will be posted on the Exhibitor 101 page at surfexpo.com. Surf Expo plans to continue Exhibitor 101 for future shows.