Industry News 5/19/2009

SABRE Hires Industry Leader Christopher Friel as Head of Sales and Brand Management

SABRE Hires Industry Leader Christopher Friel as Head of Sales and Brand Management

Yes the rumors are true, SABRE is proud to announce that Chris Friel has joined the company to fuel the growth in the US. He will take charge as Brand Manager and VP of sales for SABRE America effective immediately. SABRE with its forward product design and savvy marketing will be a perfect fit for Friel to join.

Friel comes to SABRE with years of industry experience, specializing in accessories and has a wealth of knowledge and strong relationships.   Prior to his arrival here at SABRE, Friel ran sales and was involved in key marketing efforts at Vestal Watch Company for 6 years.

The Sabre family based in Newport Beach is super excited to have him in the mix. Founder Brooke McGregor said "After Chris told me he would fix his hair any way I wished I felt we should pull the trigger and hire him before someone else jumped to the occasion".  Brooke also mentioned Chris' strong background, long list of connections, and canny networking skills and said, "With Chris at the helm of sales managing the brand here in America, I'll feel more comfortable traveling back and forth from Australia." In the coming weeks Friel will build the domestic sales force and meet with all major retailers.

Friel, now all saddled up in the Sabre office at their "DONT PANIC" showroom has already begun strategizing for SABRE'S future.