Industry News 6/1/2009

686 Founder Partners with Malakye.com and Hypebeast.com on Blog Launch

686 Founder Partners with Malakye.com and Hypebeast.com on Blog Launch

686 founder and owner Michael Akira West has recently partnered with malakye.com and streetwear culture website, hypebeast.com on a daily blog that showcases the many facets of owning and operating an apparel company. 

Mike’s Mash-Up is a personal look into the real-life experience of maintaining and growing a successful outerwear and technical apparel company.  This hands-on, do-it-yourself approach is what 686 is known for, so there was no better way to showcase the progression and innovation of 686 than to follow the leader on his many adventures. The blog features Mike as he travels the world seeking out creative inspiration, friendly competition, and retail relationships in a humorous and relaxed manner. 

"From what I see, Mike's passion to live and experience life is unique and inspirational, says Chad Mihalick, owner of Malakye.com, “The opportunity to showcase those experiences through Mike's Mash-Up on Malakye.com is a great gift to our audience."

Malakye.com is the industry-wide incubator for career opportunities, business-to-business resources, and original content in the action sports, outdoor and lifestyle industries.  Mike’s Mash-Up became so popular so quickly that streetwear culture kingpin, Hypebeast.com, took notice and extended the honor to Mike to post on their Guest Blogger section.  Hypebeast, launched in January of 2005, is the premiere worldwide destination for street culture information on the web, attracting a vast and diverse readership from around the globe, and boasting 13.3 million page views per month. 

Mike’s Mash-Up can be found on the home page of Malakye or through a direct link at http://www.malakye.com/asp/front/CMSPage.asp?TYP_ID=4&ID=1896.  Mike’s blog is available on Hypebeast in the Blog section or through http://hypebeast.com/blog/mikewest/.