Industry News 6/12/2009

SLVDR Introduces New Menswear Line

SLVDR Introduces New Menswear Line

Born in California and influenced by the world, SLVDR (pronounced sal-va-dor) is a new socially conscious clothing line that offers high quality, well considered garments for men.

The brainchild of seasoned designer and action sports industry vet, Robert Myers, SLVDR has literally been years in the making.  As a kid growing up in Southern California, Rob spent countless hours at the beach, mountains, and shredding empty backyard pools.  His genuine love for board sports and the surrounding lifestyle drove him to become an apparel designer fifteen years ago – a career path that has taken him to the ends of the Earth, and one he credits as his “creative salvation.”

Gaining inspiration from the richness of previous life experiences, and noticing a void in today’s menswear market for a sophisticated line he could fully relate to, Rob felt compelled to launch SLVDR.

Marked by a timeless design aesthetic, sharp eye for detail, top-shelf fabrics and refined finishes, SLVDR is an excellent alternative for those who desire premium clothing that properly reflects their lifestyle and is priced right.

“With SLVDR we strive to offer an authentic, relatable brand that provides ‘attainable luxury,’” Rob says.  “The basic idea is that you get a special product made with the best materials, but you don’t have to break the bank to buy it.”

As part of the SLVDR mission, Rob is using his brand as a philanthropic platform to give back to the board sports community.  To make this happen, he established the Common Thread Project which works closely with likeminded brands and retailers to collect and distribute gently used boards, footwear, clothing and accessories to deserving youth around the world.  Skateboarding, snowboarding and surfing all played key roles in the development of SLVDR, and it is the wish of the brand to provide similar opportunities for positive growth to kids who might not otherwise have the means to get involved with board sports.

SLVDR’s sophomore collection, Summer 2009, is now available at select North American retailers.  The SLVDR line will expand each new season, with the Fall/Holiday 2009 collection slated to hit shops in September.

For more info, and to find a SLVDR retailer in your area, please visit: