Industry News 6/19/2009

Malibu CA Retailer Clout Partners With L.A. Dodgers; Celebrates Grand Opening

Malibu CA Retailer Clout Partners With L.A. Dodgers; Celebrates Grand Opening

Clout Malibu created a unique marketing partnership with the Los Angeles Dodgers baseball team to promote the Dodgers this summer. A series of themed billboards, lifeguard towers and phone kiosk posters around Southern California will feature local Clout Rideshop sponsored surfers Warren Metcalfe, Conrad Carr and Dillon Perillo on their way to surf legendary Surfrider Beach, carrying surfboards and wearing Dodger blue. The “This Is My Home,” and “Dodgertown” national and local campaigns will be shown on over 40 billboards throughout Southern California.


Clout Malibu will also celebrate a Grand Opening of its second flagship location in the heart of Malibu at the Cross Creek village on Friday June 19, 2009. The Clout Cross Creek store will feature the exclusive Clout Apparel Collection for men and women: board shorts, tee shirts, sweatshirts, hats, women’s tops, sweat pants and Clout accessories. The store will also showcase the "best of the best" surf/skate/sport brands in the industry including Van's, RVCA, Nike, Uggs, Naish, Elwood Denim, Channel Islands and Roberts Surfboards, Hurley, Converse, Keep Me and Dakine.