Industry News 6/25/2009

Debut of CLASS@ASR Greeted with Booming Brand List

Debut of CLASS@ASRGreeted with Booming Brand List
Over 100 brands predicted to show collections geared to fashion forward and boutique clientele at CLASS@ASR this September

With almost three months until CLASS@ASR debuts, over 75 brands have signed on to present spring collections at the first of its kind trade show. The growing list of labels to show at the exclusive event includes a mix of emerging and core crossover fashion, footwear, accessory and designer swim brands. CLASS@ASR stages September 10-12, 2009 in San Diego adjacent to ASR, the leading action sports trade show, at the San Diego Convention Center.

 “Between CLASS@ASR and ASR, a wide range of buyers’ needs will be fully met in one convenient location,” says Andy Tompkins, ASR Group Show Director. “Brands are embracing the concept, quickly seeing the benefits of an extended retail reach along with an environment fitting to their lines.”
 
Embracing the CLASS@ASR concept are boutique labels that have potential to crossover into core action sports accounts, brands with surf, skate or snow roots designed for fashion forward consumers and higher end, limited edition lines from established action sports brands.
 
“CLASS@ASR provides a level platform through its simplistic and economical approach,” says Frank Delgadillo, Owner of Comune. “This stripped down format for exhibitors enables lifestyle brands to get back to the basics and focus on the fundamental relationship with the retail buyer amongst like-minded colleagues in a contemporary setting.”
 
Buyers from around the world and across the retail spectrum will be able to do months worth of business in only 3-days. The combination of emerging labels featured at CLASS@ASR and the comprehensive surf, skate, snow and swim collections at ASR create an unrivaled buying event.

“I am looking at CLASS@ASR to provide fresh, new fashion choices in a creative and inspiring environment,” says Karen Meena, Vice-President of Buying and Merchandising for Ron Robinson stores at Fred Segal LA.
 
A sampling of brands signed on to show at CLASS@ASR:
Ambsn 
Aqua VI
Arc'teryx Equipment   
Atwater
Comune
Design By Humans     
Despi 
Destructo
Elias 
Elwood
Ezekiel
Howe  
Initium
Insight
Kelsey Dagger
Kill City 
Killerfornia
L Space
Lira  
Lowlife of London
Lucre Collezione By Von Zipper
Ludwig
M Collective
MG Black Label
Modern Amusement 
Morphine Generation    
Nirve 
O'Quinn
Original Penguin
Pour La Victorie   
Quay Australia
Quiksilver Women
Quiksilver Limited Collection
Raen Optics   
Roxy Limited Collection
RVCA Clothing 
Sabre
Sanuk 
Sitka 
Stussy
Tavik
Tigerlily     
Toms Shoes    
True Love & False Idols
Victornox - Swiss Army
Vitamin A Swim
Wellen
WeSC/We Are The Superlative Conspiracy
 
Visit CLASSatASR.com to learn more about exhibiting at and attending CLASS@ASR when it debuts this September in San Diego, CA.