Industry News 6/29/2009

B$Z: New Wake Nation Cincinnati Joins With Liquid Force in Partnership Deal

New Wake Nation Cincinnati Joins With Liquid Force in Partnership Deal

Liquid Force, the industry leader in wake and watersports’ products, has teamed up with Wake Nation Cincinnati, the nation’s newest cable wake park, in a partnership agreement.

In the new partnership, Liquid Force (Encinitas, CA) becomes the official wakeboard company supplying state of the art boards for wakeboarding and wakeskating to Wake Nation’s pro shop and rental office.

“We are very excited to be teaming up with the top brand in our industry,” said Wake Nation CEO Peter Kennedy. “Not only can we offer our guests first class boards with the latest Liquid Force design innovations, but also Liquid Force’s other quality products, such as vests, board shorts, t-shirts, hats, towels and ropes and handles, which are all available for purchase in our pro shop.”

“We are proud to be in partnership with the country’s newest cable wake park,” said Liquid Force Vice President of Marketing Don Wallace. “Wake Nation is one of the world’s most beautiful cable parks and is sure to grow the sport throughout the Midwest region. We are stoked to help contribute to the future success of the park." Liquid Force will have multiple branded rails, kickers and obstacles on Wake Nation's 10-acre man-made lake.

The partnership also gives Wake Nation access to Liquid Force’s team of professional wakeboarders and wakeskaters, such as Kevin Henshaw, Tom Fooshee, Aaron Reed, Mike Ennen and Melissa Marquardt. In fact, pro members of the Liquid Force team were on-hand for the successful grand opening of Wake Nation on June 2. “They were incredible,” says Kennedy. “The Liquid Force pros put on a tremendous show for our visitors and were excellent when doing interviews with the news media in the area.”

At Wake Nation, both first-timers and experienced riders can wakeboard, wakeskate, water ski and kneeboard without a boat. Rather, riders are pulled around the 10-acre lake at approximately 20 miles per hour by a circulating cable system that runs 35 feet above the water.

The Wake Nation complex is located inside Joyce Park in the northern Cincinnati suburb of Fairfield. Wake Nation is open daily from 10 a.m. until dark from now through October.

For more information, call (513) 887-WAKE or email info@wakenation.com. Website: www.wakenation.com.