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group Y Announces Confirmed Speakers for First-Ever Action Sports Conference at ESPN’s X Games 15

July 15, 2009

group Y Announces Confirmed Speakers for First-Ever Action Sports Conference at ESPN’s X Games 15
Marketers From Action Sports World and Top Mainstream Brands on Deck For an Industry First Event

group Y and ESPN are pleased to announce the initial set of confirmed speakers for the inaugural Action Sports Conference. Held at X Games 15 on July 30th, the Action Sports Conference will bring together marketers from action sports and non-endemic brands for a day of education, networking and sharing of best practices. The Action Sports Conference will be presented by FUEL TV.
As action sports and the culture involved continue to grow in popularity, so does their appeal to non-endemic brands looking to capture the ever-changing youth market. For brands ingrained in the action sports world, the rise in media exposure has led to a greater need for strategic marketing programs focused on both products and riders, as well as an influx of interest from non-endemic brands looking for partnerships. For non-endemic brands, the challenge has always been how to best approach action sports participants in a relevant manner that doesn’t alienate the consumer being targeted.
Confirmed speakers for the event include:
·       Rick Alessandri — Senior VP and Managing Director, ESPN X Games
·       Mark Borden — Senior Editor at Fast Company
·       Tim Buche — President at Motorcycle Industry Council
·       Rob Campbell — Publisher at Transworld Business
·       Bill Carter — Partner at Fuse Marketing
·       Braden Dahl — Strategic Business Unit Manager, Action Sports at New Era
·       Vipe Desai — Director of Marketing at Monster Energy
·       Kathleen Gasperini — Co-founder & Senior Vice President at Label Networks
·       Brad Lusky — Executive Vice President, Action Sports at Wasserman Media Group
·       Pat McIlvain — VP Global Sports Marketing at Oakley
·       Jessica Mendoza — President, Women’s Sports Foundation
·       Troy Michels — Team Lead, Lifestyle Marketing at Target
·       Tiffany Montgomery — Founder, Shop-Eat-Surf
·       CJ Olivares — General Manager of FUEL TV
·       Scott Paridon — Vice  President of Production and Development, FUEL TV
·       Gary Ream — Owner of Woodward Camp
·       Adam Sanderson — SVP Brand Marketing of Disney-ABC Cable Networks Group
·       Ron Semiao — Senior Vice President, ESPN Films & Creator of ESPN X Games
·       Miki Vuckovich — Executive Director of the Tony Hawk Foundation

group Y’s Action Sports Conference will be held in the Stadium Club of The Home Depot Center, an exclusive location that will overlook many of the events taking place during day one of X Games 15. Maximum capacity for the event will be 200 attendees with a participatory price of $195 for a basic conference package, with enhanced packages also available.

Founded in 2006 as the original action sports and youth marketing networking organization, group Y boasts the most authentic and connected membership base of any networking group in this genre. In the past, group Y has hosted many events throughout the Southern California region, featuring leaders from the top echelon of action sports and youth focused companies, including Quiksilver, Burton, Oakley, FUEL TV, Vans and MySpace. This is the first time group Y has opened registration for an event to non-endemic brands looking to connect with action sports influencers.

X Games 15 will be held July 30 - August 2, 2009, and will be covered live on ESPN’s family of networks, including ABC, as well as across ESPN’s digital media assets. The event will feature athletes from across the globe competing for medals and prize money in Skateboarding, Moto X, BMX and Rally Car Racing.

Additional support for the Action Sports Conference is being provided by FUEL TV, ASR, Getty Images, VAS Entertainment, Propaganda Headquarters, BBPR, Venu Interactive, Transworld Business and

More details and information on the Action Sports Conference can be found online at