Industry News 7/16/2009

B$Z: Insight & Black Box Distribution create US partnership

Insight & Black Box Distribution create US partnership

Insight and Black Box Distribution are proud to announce a US partnership where Insight remains focused on product design and all forms of brand marketing and Black Box handling sales and distribution of Insight in the US. The change will be effective with the delivery of the Fall '09 collection.

Insight will maintain its brand headquarters and showroom in Los Angeles. Brand President Jesse Faen and the marketing team will work together with Insight Sales staff there, while all other aspects of the business will shift locations and be managed from the Black Box offices in Carlsbad, CA.

"I'm excited and very confident about partnering with Black Box in the US," said Insight President Jesse Faen. "Jamie Thomas has built an awesome brand house on core values, and I've got nothing but respect for him as a person, and what his team has achieved together. I'm sure their collective experience and knowledge will greatly support the Insight brand as we continue our evolution and expansion across the US market."

"This partnership will allow both businesses to leverage each others expertise and passion to become more competitive in such a challenging retail environment," offered Insight's international CEO Tim Grainger. "Black Box will be responsible for the sales, distribution, and logistics for Insight branded products. The creative marketing, product design, development and production will remain the responsibility of Insight."

Jamie Thomas, Black Box Founder and President: "I'm excited to get the chance to work with everyone at Insight. The originality and raw appeal of the brand is inspiring. This opportunity is the best-case scenario of brand diversity for Black Box".

"The Insight brand is incredibly complimentary to our existing brands" said Frank Messmann, CEO of Black Box. "Our brands have Footwear and skateboard hardgoods as the main categories, whereas Insight's main category is Apparel - and all the brands primarily selling through the Action Sports channel."

Insight won SIMA's 2008 "Breakthrough Brand of the Year" and "Best Marketing Campaign".