Industry News 7/23/2009

Maloof Money Cup on NBC & MTV2, Produced by Windowseat Pictures

Maloof Money Cup on NBC & MTV2, Produced by Windowseat Pictures

WINDOWSEAT pictures, in El Segundo, Calif., recently finished filming and producing the Maloof Money Cup Skateboard Championship at the Orange County Fair Grounds.

This is the second year of the Maloof Money Cup and WINDOWSEATpictures was brought back to produce the highly publicized event.  Working closely with Joe and Gavin Maloof, and General Manager Tim McFerran, WINDOWSEATpictures was able to accomplish the mutual goal for everyone involved, " deliver the world's greatest skateboarding event for our television viewing audience," says Joe Maloof.  The unprecedented media partnership between The Maloof Money Cup (MMC) and Alli, the Alliance of Action Sports, brings the MMC event to both NBC and MTV2 networks.

"In 2008, we produced one hour of television, and this year we delivered over three and half hours of original programming- featuring a preview show for MTV2, a compilation highlight show for NBC, and bonus one-hour street and one-hour vert shows for MTV2 networks," says Moz Mirbaba Executive Producer of WINDOWSEATpictures.

The shows feature profiles from the world's best street and vert skateboarders, from street course designer Geoff Rowley to vert team designers Bob Burnquist and Pierre Luc Gagnon and also last year's winner Paul Rodriguez to name a few.

"This year, the Maloof's invited a couple of LA area residents who enjoy the skate scene.  I especially enjoyed walking (with the) Snoop Dogg and shootin' (the breeze) with NBA Champ, Kobe Bryant," says Bill Kiely Director at WINDOWSEATpictures.

The Maloof Money Cup Highlight Show aired on NBC July 19, while the one-hour VERT and one-hour STREET shows will air on MTV2, July 22nd and July 23rd 9pm ET.  Check your local listings for air-times.