Industry News 8/3/2009

EVENT: 95 Idenek Launches Line

“95 Idenek Launches Line”
Find the Fashion Within You

95 Idenek launches the company with a strong first line incorporating heavy musical influences into the designs.
Bobby Chapman, CEO and Head Designer, who named the company after his daughter’s name (Kenedi spelled backwards) and the year she was born) decided to take his passion for fashion and design to create a line that will encourage creative style and individuality. 95 Idenek approaches the fashion industry with cutting edge new styles for today’s fashion forward person, while giving back through its partnership with CommonThreadz

CEO & Head Designer Bobby Chapman had this to say about the launch, “95 Idenek is a line for those who want to be individuals.  We want to cater to those who wear what they want, when they want. It’s all about individual style.  Like our motto states, “Find the Fashion Within You”. We aim to stay ahead of the trends and bring style and value to world of fashion.”

Zac Folk, Founder and executive director of CommonThreadz had this to say about his involvement, “I’m excited to have teamed up with 95 Idenek and be involved with the launch of their amazing new line. They have created a stylish t-shirt that will help raise funds for the impoverished children in the developing world through our organization. Our mission of utilizing art and fashion to provide opportunities for these children, together with 95 Idenek’s belief to "find the fashion within", creates for a perfect relationship to help us make a positive difference.”

The 95 Idenek brand will launch at the upcoming Fashion show to be held Saturday August 8th at the Club 705 in Hermosa Beach starting at 7:05 pm. 95 Idenek will have limited edition T-shirts available onsite for sale to help raise funds for CommonThreadz.