Industry News 8/4/2009

WIN: FUEL TV, Element Skateboards & Toms Shoes to Send Sweepstakes Winner to Durban, South Africa

FUEL TV, Element Skateboards & Toms Shoes to Send Sweepstakes Winner to Durban, South Africa
Fan will receive a trip, tons of great gear and get to skate with Element Pro Chad Muska

FUEL TV, the only network dedicated to the lifestyle of action sports, is joining Element and TOMS Shoes to send one lucky winner to Durban, South Africa to participate in an exclusive skate session with Element Pro Chad Muska. The winner will also take part in giving shoes and skateboards to children at the Indigo Skate Camp and other communities in South Africa.

To enter the sweepstakes at www.fuel.tv/elementandtomsgiveaway, fans can write an essay of up to 150 words or submit a short video describing why they would like to win this trip. The contest runs to August 26, 2009.

The grand prize includes a round-trip ticket to South Africa for eight days and seven nights, an exclusive skate session with Element Pro Chad Muska and an Element prize pack. Finally, the winner will join employees from Element, TOMS Shoes, and other volunteers on a humanitarian effort to deliver shoes and Element skateboards to children in need. The winner will be announced on September 1, 2009, and the trip will take place from October 10 to October 17, 2009.

“We’re really stoked to be working with FUEL TV and TOMS Shoes to bring our fans the chance to take this amazing trip,” says Ryan Kingman, Element’s Marketing Director. “We know a lot of our fans watch FUEL TV to get their daily fix of skateboarding. By partnering with FUEL TV we’re able to reach a larger audience and get more people signing up for this amazing trip.”

“Working with Element and TOMS Shoes brings us a unique involvement in the skate community,” says Danielle Kaplan, FUEL TV’s marketing director. “We’re working with great brands that are interacting with different communities and supporting skateboarding in so many ways.”

“Our past Shoe Drops have been great experiences for everyone involved, and we’re excited to have FUEL TV with us for this unique TOMS+Element Shoe and Board Drop,” says Candice Wolfswinkel, Director of TOMS Shoes. “We are thrilled that FUEL TV has embraced our One for One movement and they are as passionate as we are about sharing it with their audience.”

The month-long contest kicks off on July 29, 2009, and brings together action sports lovers from all around to help the South African community. Fans can sign up for the chance to join this life-changing trip by logging on to, www.fuel.tv/elementandtomsgiveaway. The contest is open to anyone age 18 or older and with a valid passport.