Industry News 8/6/2009

SNOW: El Nino Prospects Make Mountain High's $299 Anytime Season Pass a

El Nino Prospects Make Mountain High's $299 Anytime Season Pass a "Best Buy"

Mountain High’s anytime season pass sale returns Saturday, August 29th, through Saturday, October 31st, 2009.  Prices are just $299 for adults and $129 for children ages 7 to 12.  That’s less than the cost of five visits!  Plus anyone who purchases their pass by September 7th will receive two free tickets good any day this season, non-holiday.  A $130 value!  Mountain High is committed to keeping winter sports affordable and, with the prospects of another El Nino, there has never been a better time to buy a season pass.  Mountain High is Southern California’s closest winter resort with three mountains, a world-class terrain park, and night skiing 7 nights-a-week.

Mountain High's Season Passes are valid any day or night during the 2009/10 season with no restrictions.  Additional benefits include a FREE subscription to Transworld Snowboarding, 10% off non-sale retail items, 10% off adult ski & snowboard lessons, Hands-Free lift access, guaranteed admittance during sell out periods, and daily admittance to the North Pole Tubing Park.

Children’s passes for age seven to twelve are available for just $129.00, and children six and under receive a free season pass with the purchase of an adult season pass.  Please note there is a limit of two children’s passes per adult pass purchased.

More good news for Southern California’s skiers and snowboarders, the National Oceanic and Atmospheric Administration (NOAA) says El Nino is back and expected to strengthen through the winter of 2009-2010.  This periodic warming of the tropical Pacific Ocean can lead to drier conditions in northern Australia, Indonesia, and the Philippines, but has been known to cause huge winter storms across the southern United States bringing much needed moisture to the Southwest.

Says John McColly, Director of Marketing, “To put it into perspective, last season we received 130 inches of snow.  During the last El Nino in 2004/05 we received 278 inches.  And in 1997/98 we saw an amazing 310 inches.”

Mountain High’s annual Season Pass Sale takes place from August 29th to October 31st, or sold out.  Quantities are limited so guests are advised to buy early.  For the quickest processing, guests may purchase their pass online at www.mthigh.com. There they can manage their order, download liability forms, submit photos and much more. Existing pass holders can re-activate their cards their as well, saving any processing fees. Season pass orders may also be placed on site or by phone, toll free at (888) 754-7878. Operators are available 7 days-a-week from 10:00am to 4:00pm. There is a $10.00 processing fee for all new passes purchased.