Industry News 8/24/2009

B$Z: Unrivaled List of Labels Showing at CLASS@ASR

Unrivaled List of Labels Showing at CLASS@ASR
Over 100 of the most talked about boutique and crossover fashion brands sign on to preview spring lines at the debut of CLASS@ASR

CLASS@ASR is set to debut September 10th-12th in San Diego with a curated group of over 100 designers that crossover from the action sports lifestyle into the prestigious fashion market. The action sports and boutique fashion categories unite as they are presented side-by-side at the ASR Marketplace. Running adjacent to ASR, CLASS@ ASR is an exclusive event with its own vibe, booth design, food and ambiance.
“The sum of ASR and CLASS@ASR under one roof builds an unrivaled buying event for a wide variety of retailers,” Andy Tompkins, VP Nielsen Sports Group. “We’re very excited by the strength of brands who have embraced CLASS@ASR, they really are the best in their respective categories and a perfect complement to ASR’s established and core brands.”
The diverse list of brands at CLASS@ASR includes Stussy, Comune, Elwood, Osklen, Modern Amusement, Original Penguin, Quiksilver Women, WeSC, Kangol, Converse by John Varvatos, Kill City, Nooka Watches and Cardboard Robot. Leading boutique and specialty buyers are ready to attend the new event and will strengthen ASR’s international mix of specialty action sports, swim and department store buyers. The fusion of retail categories will help make ASR Marketplace an unrivaled platform for labels to reach the right buyers and media.
“We are not a traditional surf/skate shop, but we love what the whole genre has done for the fashion industry and take what we feel are the most forward and directional pieces from each line to give it a boutique feel,” says Randy Brewer, head buyer and GM of the Villains stores in San Francisco. “Having CLASS@ASR will just make it that much easier to find what we’re looking for, as I trust them to pick the most unique and relevant lines for our store to represent. It also gives us a chance to revisit some key lines to make sure our buys are as streamlined and focused as possible. In this economy it is more important than ever to make the right choices.”

Spacecraft is launching their spring line at CLASS@ASR including new cut and sew, wovens and jackets “CLASS@ASR is a good forum to reach a broad audience of buyers, it is a great location for us to launch our line,” explains Ryan Davis, Marketing Director. “Retailers are making the trip for ASR and we can take advantage of their presence while being in an environment that showcases Spacecraft favorably.”
Visit to learn more about exhibiting at and attending CLASS@ASR when it debuts this September 10th-12th in San Diego, CA.
CLASS@ASR Brand List as of August 20, 2009:                       
  24  Standard   
 Aqua VI
 B Swim
 Brette Sandler
 Cardboard Robot
 Converse By John Varvatos
 Despi Swimwear
 Destructo Industries
  Drifter Industries
 Elwood Clothing
 Five Crown
 Future Heretics
 Goorin Brothers
 Heel Bruise
 HK Army
 Initium Eyewear
 Isola Isabelle
 JACHS-Just a cheap shirt
 Kelsi Dagger
 Kill City
 L Space
 L-R-G Clothing Co.
 Lightning Bolt
 Liza and Tara
 Lou Lou Swimwear
 Lucre Collezione By Von Zipper
 Luli Fama Swimwear
 Lunada Bay Corp
 Mara Hoffman
 Marpessa Inc-Despi
 Martha Rey
 Modern Amusement
 Nirve Sports
 O'Quinn Clothing
 Onda De Mer
  Original Penguin
  Palmer Cash
 Pleasure Ground Eyewear
 Pour La Victoire
 Premium Lounge
 Quay Australia
 Quiksilver Limited
 Quiksilver Women
 Raen Optics
 Red Carter
 Rich Soil
 RVCA Clothing
 Sanuk Footwear
 Shirt by Shirt
  Stussy Inc
 Sunsets Inc
 Swiss Army
 Toms Shoes
 True Love & False Idols
 Vitamin A Swimwear
 Wesc/We Are The Superlative  Conspiracy