Industry News 8/26/2009

K2 Sports Donation Supports At-Risk Youth at 2010 Olympics

K2 Sports Donation Supports At-Risk Youth at 2010 Olympics

Snowboards. Inline skates. Nordic ski equipment. There is a love of the recreational extreme among employees and fans of K2 Sports’ 16 outdoor lifestyle brands. The latest example? Extreme generosity

Seattle-based K2 Sports has donated $35,000 in premium sporting goods including jackets, sleeping bags, water bottles, backpacks and more to disadvantaged youth attending the 2010 Vancouver Winter Games.

The children will be part of a mentorship program by The Foundation for Global Sports Development (GSD), which is bringing 50 at-risk kids from the Boys & Girls Clubs of San Francisco to the 2010 Vancouver Olympic Games free of charge. The program is designed to promote sportsmanship, fair play and ethics among these children who would otherwise never have access to the games.

K2’s in-kind donation will mean a better experience for these kids as they make life-changing discoveries, memories and relationships.

“We’re about passion in sports,” said K2 Sports President Robert Marcovitch, “and the innovation that comes with it. So we’re pleased to help these kids find their own passions through Global Sports and make the 2010 Vancouver Olympic Games the best experience possible.”

Global Sports Executive Board Member Steven Ungerleider, Ph.D., added: “We’re overwhelmed by the generosity of K2 Sports and Robert Marcovitch.” A wholly owned subsidiary of Jarden Corporation (NYSE:JAH), K2 Sports is the nation’s top manufacturer of skis, number one producer of snowshoes and number two manufacturer of snowboards.