Industry News 9/16/2009

B$Z: Surfrider Foundation and Colbie Caillat Partner to Raise Awareness

Surfrider Foundation and Colbie Caillat Partner to Raise Awareness
Platinum Recording Singer-Songwriter Named Official Supporter For The Organization

The Surfrider Foundation announced today that platinum singer-songwriter Colbie Caillat has partnered with the organization as an official supporter. As supporter, Colbie will be working to promote the organization and increase awareness about the importance of marine protected areas.  This week when Caillat kicks off her BREAKTHROUGH TOUR in support of her #l album of the same name, the Surfrider Foundation will be represented at concerts in selected cities.
 
“We are extremely excited to be working with Colbie,” says Matt McClain, Surfrider Foundation’s Director of Marketing and Communications.  “We are looking forward to working with her so that she can share her passion and enthusiasm for marine life and environments with her fans.”
 
Growing up in Malibu overlooking the Pacific Ocean, Colbie’s relationship began with the beach the moment she was born.  Throughout her childhood, and to this day, Colbie and her family vacation on Kauai; walking the pristine beaches and enjoying the ocean.   The beach is a place she retreats to when writing, and the salt water, cool breeze and grainy sand beneath her feet makes her feel at home. That sense of ease and nature underlies the mellow laid-back songs that have made her one of today’s most popular recording artists. 
 
“The ocean has played such an important role in my life and musical career, it is disheartening to know that the health of some of our most gorgeous beaches and beautiful waves is at risk,” Caillat warns.  “Only five minutes from where I was born, the Surfrider Beach in Malibu is one of the most polluted in the country.  By joining up with the Surfrider Foundation, I’m able to make a difference and help protect our coastlines for future generations.”
 
Colbie’s sophomore album Breakthrough, the follow-up to her multi-platinum debut Coco, debuted at #l last month.   Her first single, “Fallin’ For You,” with a hilarious Malloy Bros-directed video, was filmed on the beach North of Malibu,
 
Colbie’s nationwide BREAKTHROUGH TOUR will kick off on Thursday, September 17 at the Anaheim House of Blues, and conclude October 23 at the Palladium Ballroom in Dallas.  For a complete list of tour dates, see below or visit:  http://www.colbiecaillat.com/