Industry News 9/17/2009

EVENT: Alli and FUEL TV Partner to Webcast and Broadcast Gatorade Free Flow Tour

Alli and FUEL TV Partner to Webcast and Broadcast Gatorade Free Flow Tour
Skate Park Finals Webcast Live on FUEL.TV, Saturday, Sept. 19 at 5:30pm MST
The Gatorade Free Flow Tour today announced that for the first time in its five-year history, the Tour’s skate park finals will be streamed live in HD on The Gatorade Free Flow Tour Finals will take place in conjunction with the Dew Tour’s Toyota Challenge, Sept. 17-20 in Salt Lake City, Utah.
The Gatorade Free Flow Tour’s skate park finals, held at Salt Lake City’s EnergySolutions Arena, will take place in two parts. The semifinals will feature all 28 event winners as well as wildcard entries selected from the season’s overall contestant pool competing in a series of five-minute jam sessions. The top 12 skaters from the semifinal round of competition will advance to the skate park finals, which will be broadcast live in HD on beginning at 5:30pm MST.
The schedule of events for the Gatorade Free Flow Tour Finals is as follows (all times are MST):
Friday, September 18th  – Gates Open at 2:00PM
6:45PM – 7:45PM   GFFT SKB Vert Final
Saturday, September 19th  – Gates Open at NOON
2:30PM – 3:30PM   GFFT SKB Park Final – Semifinal Round*
3:45PM – 5:15PM   GFFT BMX Park Final
5:30PM – 6:30PM   GFFT SKB Park Final – Final Round**
Sunday, September 20th  - Gates Open at 11:00AM
1:00PM – 1:30PM   GFFT BMX Vert Final
*Top 12 skaters from Round 1 will advance to Round 2
**Skate park finals (Round 2) will be streamed live on
The webcast is part of a larger initiative between Alli, the Alliance of Action Sports, and FUEL TV, the only network dedicated to the lifestyle of action sports, involving the Gatorade Free Flow Tour. The partnership continues to bring increased media coverage to the official amateur series of the Dew Tour through the webcast, as well as broadcast shows on FUEL TV.
As part of the agreement, FUEL TV will also broadcast two specific shows around this summer’s Gatorade Free Flow Tour, including a BMX highlights show that will air October 12, 2009 at 8:30pm ET/PT, and a Skate highlights show airing October 16, 2009 at 8:00pm ET/ PT. 
In addition, FUEL TV is airing ten vignettes about the Gatorade Free Flow Tour on the network’s daily interview and variety show “The Daily Habit,” and the winners of the Gatorade Free Flow Tour will be featured in exclusive interviews on “The Daily Habit.” FUEL TV’s news show “The Weekly Update with Boost Mobile” will also cover the local stops and the finals of the Gatorade Free Flow Tour.