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CHARITY: B4BC and NONPROFITSHOPPINGMALL.COM Partner Online to Promote Shopping for Charity

October 5, 2009

B4BC and NONPROFITSHOPPINGMALL.COM Partner to Allow Supporters to Give Back Through Everyday Online Shopping at SHOP.B4BC.ORG

Boarding for Breast Cancer (B4BC) has partnered with to allow B4BC supporters a new way to give back to the nonprofit organization dedicated to increasing awareness and early detection of breast cancer and the importance of an active lifestyle. By simply shopping online at the newly created website, consumers can support B4BC and turn everyday shopping into everyday giving; no additional out-of-pocket money necessary.

“Allowing our supporters to turn everyday online shopping into a simple fundraising opportunity for our organization is incredible,” said Justine Chiara, Executive Director, Boarding for Breast Cancer. “We’re proud to be one of the newest additions to the mall, and we’re looking forward to seeing our community utilize this easy opportunity to get involved!” is a unique online shopping mall established by  where consumers can shop for the things they would normally buy, from the brands they would normally purchase, and at the prices they would normally pay. However, when they shop through the site, they are also contributing funds to B4BC; a portion of the proceeds from each purchase benefit the organization directly.

Consumers can choose from more than 300 online retailers including industry favorites CCS, Becker Surf, Zappos and Swell, and other notable retailers such as Orbitz, Target, Best Buy and Apple iTunes. A downloadable EZ Shopper Widget offers an automated “shop+give” reminder and tracking system that ensures all purchases benefit B4BC each time the consumer shops.

“While working with a nonprofit, it become painfully obvious that supporters, for whatever reasons, weren’t necessarily donors,” explained Corine Couwenberg, President and Founder of “ was developed to bring all of an organization’s supporters into its donor circle by providing them with an opportunity to buy their everyday goods and services online, from trusted retailers, at regular prices all while supporting their favorite charity. It’s that simple — and now with our organization specific EZ Shopper Widget — the giving is even easier.”

Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fundraising foundation. Our mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. For more information, visit