Industry News 10/7/2009

EVENT: SoCal Action Sports Event: Oct 14th Meet Up in Santa Monica

SoCal Action Sports Event: Oct 14th Meet Up in Santa Monica

The SoCal Action Sports Network & Digital LA are teaming up to present:

"Entertainment + Sports: Marketing & Developing Content with Athletes, Video Games, TV, and Movies to reach ages 16-25?

$10 ADVANCE REGISTRATION REQUIRED $20 at the door.
http://TwitPWR.com/tLb/

What: We'll discuss:
- What's the hook for creating content that will attract young males 16-25?
- Do you need to attach an athlete or sports celebrity to your property?
- How do you promote your brand online? Niches sites, reach, offline events, etc.?
- How to use social networking to get fans to spread the word virally
- What are keys to distribution to help you reach the elusive young male audience.

Our scheduled speakers include:
- Jason Mayhem Miller, MMA pro athlete, active social media user and Star of MTV's Bully Beatdown, http://TwitPWR.com/tEU Recently spoke at 140tc Twitter conference. @MayhemMiller

- Tracy Williams, Activision, Global Director of Marketing. Activision makes Guitar Hero, Tony Hawk Ride, and dozens of other top-selling titles http://activision.com

- Gene Pao, FUEL TV, VP of New Media and International Development. The FUEL TV cable station screens the best of action sports and music via videos, webcasts, photos, blogs, news and more. http://fuel.tv @FUELTV

-KP Anderson, E! Soup, executive producer and head writer for cable TV's "Soup" franchise, which includes "The Soup" on E!, "Sports Soup" and "Web Soup." @ikpanderson

Where: Parlor: 1519 Wilshire Blvd, Santa Monica, CA
When: 7-9:30 pm

AGENDA
7-8: Check-in and Networking
8-9:30 Panel, Q&A

$10 ADVANCE REGISTRATION REQUIRED $20 at the door.
http://TwitPWR.com/tLb/