Industry News 11/19/2009

EMP: Wade Motawi New Product Development Manager at Liquid Force

Wade Motawi New Product Development Manager at Liquid Force

Liquid Force today announced Wade Motawi has joined the team as its Product Development Manager and will be reporting to Liquid Force President Tony Finn.

Wade comes to Liquid Force with over 10 years of Product Development experience - most recently from Sole Technology.  Starting in 2000 as Surf Division Product Manager for Sole Technology, he has been Product Development Manager for all skate and snowboarding projects these past few years.  Prior to this he was with Burton Snowboards in a Product Development role responsible for soft and step in boots.

“The Liquid Force management and staff have done an outstanding job in building the strongest and most respected brand in the market.  I couldn’t be happier to join the team in Encinitas, and I look forward to working with everyone and being part of LF’s future for years to come!” said Wade.

“All of us are really excited Wade has joined the Liquid Force family. Wade brings a tremendous amount of experience to our company and will be a great addition to our wake and kite product development.  Our goal is to continue our path of relentless innovation in making the best products in the world, and Wade will definitely help us achieve these goals!” said Tony Finn.