Industry News 11/23/2009

EMP: IPATH Rolls Forward With Craig Metzger

IPATH Rolls Forward With Craig Metzger

IPATH is pleased to welcome Craig Metzger into the crew as the company's new director of marketing.  Craig brings to IPATH more than fifteen years experience in the action sports industry, including a deep portfolio of work in brand management, marketing and creative direction.

Many within the industry already know Craig from his in-house positions as creative director with element and as brand marketing manager at Sole Technology, two positions where he developed 
strategic campaigns to promote growth and drive new opportunities.   In addition to his work with element and Sole Tech, Craig ran a successful consulting agency that partnered with a wide range of influential brands, including DC Shoes, Incase, Jack Spade, Nike, MTV, Spitfire and Vans.

"During the last two years IPATH has really started to gain some new momentum with both the marketing of the team and products they back. I'm looking forward to continuing the great work that's taken place and pushing the brand forward through new initiatives," commented Metzger.

Craig's official start date with IPATH is 11/30.  Please join the entire IPATH family as we welcome him onto the team.