MKTG: Arbor Receives Two Major Awards for Women's 2010 Boards
Arbor Receives Two Major Awards for Women's 2010 Boards
The Push win’s Backcountry Magazine’s “Editor’s Choice Award” and the Cadence receives Transworld Snowboarding Magazine’s “Good Wood Award.”
The Arbor Collective is proud to announce that its 2009/10 women’s snowboard collection has received two major honors. Backcountry Magazine has named the Arbor Push as the winner of their prestigious “Editor’s Choice Award,” while the Cadence has received Transworld Snowboarding Magazine’s “Good Wood Award.”
“This is great for the Arbor Collective,” says co-founder, Bob Carlson. “On the heels of the Draft winning Outside Magazine’s ‘Gear Of The Year Award’ and SnowPress and SIA’s ‘Innovation Award,’ these two additional awards add tremendous weight to the success story of our new design team and strategy.”
Backcountry Magazine's “Editor’s Choice Award”
According to the Backcountry editorial staff, the Push performed extremely well at the annual Backcountry snowboard test, held in March at Crested Butte, Colorado. This popular women’s snowboard received outstanding tester response, exceptionally high scores, and category-leading overall performance. “As the backcountry snowboarding publication in North America, we don’t make endorsements frivolously, and the Arbor Push stood out in an incredibly strong field,” says the Backcountry editorial staff. The complete review of the Push can be found in the September Backcountry Gear Guide.
The Arbor Push
The Push was designed for women who surf mountains. A structural bamboo topsheet, directional shape, and enhanced flex provide energetic initiation, reliable control, and the ability to express a clean line in every condition. All the freeride finesse a rider needs to reach the limits of her big-mountain chi.
The Push Artist Collaboration With Yoskay Yomamoto
Yoskay Yamamoto is a self-trained illustrator born and raised in Toba, Japan who moved to the United States at the age of 15. Yamamoto’s distinct style is based on a combination of two different cultural backgrounds including nostalgically blending pop-iconic characters from his new western home with traditional and mythical Japanese elements from his Asian heritage. Yamamoto’s urban pop art is a perfect fit for the natural components and design elements that come together to create the Arbor Push.
Transworld Snowboarding Magazine “Good Wood Award”
The Arbor Cadence topped Transworld Snowboarding’s women’s over $400 category beating out several top name brands in their annual snowboard test held in April at Breckenridge, Colorado. Here is what a few of the testers had to say:
“Good pop, great flex for smooth butters. Dankies! P.S. I think I ollied super high⎯highest of the day!”
“Surprisingly fun and flexy board. Nice flex longitudinally and laterally.”
“I really like this snowboard. I felt like I could press pretty well, and it was also poppy enough.”
The Cadence is designed for women who take a park-inspired set of skills to the whole mountain, a no compromise directional-twin that supports spin tricks, rail sessions, and slope style cruising. A structural bird’s eye maple top creates a fun disposition, light-touch initiation, and lively return.
The Cadence Artist Collaboration With Sylvia Ji
Sylvia Ji was born and raised in San Francisco, California, where she received her BFA at the Academy of Art University. Ji’s work encapsulates an alluring beauty that is cutting-edge and a nod to time-honored technique. Her paintings are symbolic reflections of herself, portraits of people she knows or nameless faces set in a landscape of fleeting and decaying beauty. Sylvia Ji released the piece that graces the top of the women’s Cadence in her 2008 collection titled Por Vida. Arbor felt that was the perfect match for the temperament of the new Cadence design.