Industry News 12/8/2009

EMP: Orange 21 Inc. Appoints Mike Jensen, East Coast Sales Director

Orange 21 Inc. Appoints Mike Jensen, East Coast Sales Director

Orange 21 Inc. (NASDAQ:ORNG) is pleased to announce the hiring of Mike Jensen, as East Coast Sales Director for Orange 21 Inc.  Mike Jensen will expand the east coast Orange 21 presence to further grow our commitment to our eastern operations. Jensen will maintain key account relations as well as enhance the Company’s market position by identifying and establishing new markets and customers for Orange 21’s portfolio of brands, which includes Spy Optic and O’Neill eyewear.

“Mike Jensen is an exceptional salesman and brings a wealth of experience and contacts to Orange 21’s brands. We’re very excited to have him on board” Says Erik Darby, Vice President, Sales.

Mike Jensen has an extensive track record of sales growth with top notch brands in the action sports and footwear businesses. Most recently he served as Director of Sales – Specialty Majors at DC Shoes.  At DC, he led the sales force responsible for driving business in better sporting goods, online partners, specialty footwear, apparel and west coast based specialty footwear accounts at a total business north of $25 million annually.