Industry News 12/18/2009

WEB: SnL Communications Re-Launches Web Site, Introduces Social Media Platforms

SnL Communications Re-Launches Web Site, Introduces Social Media Platforms
‘Makeover’ Also Includes Rejuvenated Logo and New Clients

SnL Communications, the 21-year old public relations agency that pioneered fashion and action sports PR on the west coast, is pleased to announce a revitalized Web site, agency-authored blog, a new modernized company logo and full-service accounts on Facebook and Twitter.  All of the upgrades will grant both media and businesses easier access to agency services and client updates.

Led by partners Karen Schneider, who oversees the fashion division, and Staci Levine, who supervises action sports and footwear clients, the new Web site and logo reflects a renewed aesthetic and technological identity for the agency which includes an enhanced focus on promoting clients through online social and new media platforms.  The Web site, located at, features an agency blog, individual client pages with links to their homepage, a section on “SnL Gives Back,” the agency’s monthly philanthropic endeavors, the latest agency news and links to SnL’s Twitter and
Facebook pages.

“As a long-standing west coast PR firm, we are happy to both accept the wave of the future and adapt to it,” said SnL Communications partners Karen Schneider and Staci Levine.  “Our new Web site and social media services will give both our agency and clients a more visible online presence.   Not to mention, as an agency known for its knack for fashion, we’ve enjoyed this makeover!”       

In addition to the technology upgrades, it’s been business as usual at SnL Communications, where new clients have retained the agency’s services.  New to the SnL client roster is ZiGi NY.  Based in New York, ZiGi is the footwear authority for savvy, style-conscious consumers.  Led by an experienced crew of the industry’s best design talent, ZiGi’s irreverent approach to fashion and envelope-pushing, bold designs have catapulted the brand into the footwear industry’s most coveted trendsetting powerhouse. 

Additionally, SnL recently led a New York launch for two other new brands under the ZiGi umbrella, 1999 and Rock Candy.  1999, named after the year ZiGi launched, is a new generation of men’s dress sneakers inspired by international street art, music, and culture. The line reflects a clean, relaxed, comfortable attitude, and a sense of humor; all qualities inherent in the brand’s target demographic. Rock & Candy is an ultra-cool, punk rock-inspired line featuring an array of women’s sneakers and beach sandals with a unique palette of glam rock kitten influence with bright pops of colors, fabrics and blinging details to make every woman feel like a rock star.   SnL will handle all marketing, advertising and public relations for the three brands including a national print and online campaign scheduled for this spring.
To view the new SnL Communications Web site, visit  To become a friend and follower of the agency, visit and