Industry News 1/4/2010

EMP: Ride Fortifies West Coast Territory with Dominant Rep Force

Ride Fortifies West Coast Territory with Dominant Rep Force
From the Borders of Canada to Mexico, Ride Represents

Ride Snowboards this month made a statement by stacking its West Coast sales rep force with the likes of Jim Linnberg and Ben Doran.

Covering Ride’s Nor Cal territory, “Big Jim” – as he’s reverently known - has grown his responsibilities up the coast to also include the Pacific Northwest and Alaska in its immensity. Adding to the force, Jim’s little bro BJ joins the Ride team after working three solid years with K2 Snowboarding in the Northwest region.

“With a long regional history, Ride looks forward to the Linnberg brothers taking it by storm,” said Shawn Penrod, Ride’s U.S. sales and marketing manager. “Repping in Ride’s backyard comes with an added expectation and the brotherly duo breaks it down right.”

“We like to party, and we like our snowboard brand to party, it’s a perfect match,” said Linnberg. “My brother and I are an ideal team. I am handsome and dainty, and he is a big ogre. We look forward to working with Ride and the retailers in the territory.”

New to Ride, Ben Doran is the latest authority on Ride in the Southern California, Arizona and Southern Nevada region. Doran spent the last three years hitting the pavement for Salomon Snowboards/Bonfire and has a clear understanding of the market. Snowboarding since ’88, Doran is a transplant from Breckenridge, Colo., having
relocated to So Cal in 2001.

“I am amped for the opportunity to work with Ride,” said Doran. “There’s a lot of energy behind the brand. Ride’s getting it done and I see great potential for our dealers.”

Look for the Linnbergs and Ben to kill it in the coming season. West Coast represent!