Industry News 1/6/2010

B$Z: CLASS@ASR Attracts the Most Talked About Brands for 2010

CLASS@ASR Attracts the Most Talked About Brands for 2010
Boutique and crossover fashion brands sign on to preview fall lines at CLASS@ASR this February 3 and 4 in San Diego

CLASS@ASR returns on a wave of praise from retailers and brands to preview fall lines from a curated group of over 100 designers. The featured apparel, swim, accessory and footwear brands crossover from the action sports lifestyle into the prestigious fashion market. Running concurrent with ASR, CLASS@ ASR is an exclusive event with its own vibe, booth design, food and ambiance.
 
“Response from CLASS@ASR’s debut has been overwhelming. Its brand mix is the perfect complement to ASR’s established and core brands,” says Andy Tompkins, VP of Nielsen Sports Group. “The three unique show environments of ASR, CLASS at ASR, and Crossroads will create an unrivaled buying event for a wide variety of retailers.”
 
The diverse list of brands at CLASS@ASR includes Stussy, COMUNE, In4mation, Creative Recreation, Imperial Motion, Insight, RVCA, Nixon, O’Quinn, WeSC, SUPERbrand, Cardboard Robot and many more. Leading boutique and fashion buyers traveling to San Diego for Class@ASR build on ASR’s established global mix of specialty action sports, swim and department store buyers. The fusion of categories makes ASR Marketplace an unrivaled platform for labels to reach the right buyers and media.
 
“Having everything we usually travel for both close to the store and next to the major action sports brands, made it really easy for us,” explains Tim Swart, Owner of Univ. “A lot of the brands we carry were there and I’d never seen them before in a trade show environment, so it was interesting to see a full presentation from these smaller brands. The atmosphere was relaxed and very easy to work in.”
 
High-end swim has found a home at CLASS@ASR with Betsey Johnson, L*Space, Onda de Mar, Red Carter, Brette Sandler, Becca, Lunada Bay, Tigerlily, Poko Pano, Lucky Brand, Skinny Dip Women and many other designers showing summer and cruise swim collections. The refined atmosphere of Class@ASR provides a fitting platform for boutique, crossover and surf buyers to preview and buy swim.
 
Visit CLASSatASR.com to learn more about exhibiting at and attending this one-of-a-kind trade event when it returns to San Diego, CA, February 3 and 4.
 
A sampling of CLASS@ASR brands include:                       

Alphanumeric
Alpinestars Premium
AMBSN
Analog
Anza
Armourdillo Brand
Atwater
BECCA
Betsey Johnson
Brette Sandler
Brixton
Cardboard Robot
COMUNE
Creative Recreation
Ergo
Farah
FINN Cultured + Cured
Fyasko
Gravis
I Am Clothing
Imperial Motion
In4mation
Initium
Insight
JACHS
Jedidiah
L Space
Lifetime Collective
Lightning Bolt
Lira
Liza + Tara
Loser Machine
LRG
Lucky Brand
Lunada Bay
Luxirie by LRG
M Collective Inc
Mara Hoffman
Martha Rey
MG Black Label
Mirvik Group
Morphine Generation
Nixon
O’Quinn
Onda de Mer
Organik Hawaii
Pleasure Ground
Poerava
Poko Pano
Radii
Raen Optics
Red Carter
RVCA
SABRE
Salon 9
Shirt by Shirt
Skinny Dip Swimwear
Sovereign Code
Storm of London
Stussy
Stussy Deluxe
SUPERbrand Apparel
Tea In The Woods
Tigerlily
Toddland
True Love False Idols
Vestal
Violet Love
Vision Streetwear
Vixen Rose
Wellen
WeSC
Young & Idols
Zimmerman
Zoo York