B$Z: [email protected] Attracts the Most Talked About Brands for 2010
January 6, 2010
[email protected] returns on a wave of praise from retailers and brands to preview fall lines from a curated group of over 100 designers. The featured apparel, swim, accessory and footwear brands crossover from the action sports lifestyle into the prestigious fashion market. Running concurrent with ASR, [email protected] ASR is an exclusive event with its own vibe, booth design, food and ambiance.
“Response from [email protected]’s debut has been overwhelming. Its brand mix is the perfect complement to ASR’s established and core brands,” says Andy Tompkins, VP of Nielsen Sports Group. “The three unique show environments of ASR, CLASS at ASR, and Crossroads will create an unrivaled buying event for a wide variety of retailers.”
The diverse list of brands at [email protected] includes Stussy, COMUNE, In4mation, Creative Recreation, Imperial Motion, Insight, RVCA, Nixon, O’Quinn, WeSC, SUPERbrand, Cardboard Robot and many more. Leading boutique and fashion buyers traveling to San Diego for [email protected] build on ASR’s established global mix of specialty action sports, swim and department store buyers. The fusion of categories makes ASR Marketplace an unrivaled platform for labels to reach the right buyers and media.
“Having everything we usually travel for both close to the store and next to the major action sports brands, made it really easy for us,” explains Tim Swart, Owner of Univ. “A lot of the brands we carry were there and I’d never seen them before in a trade show environment, so it was interesting to see a full presentation from these smaller brands. The atmosphere was relaxed and very easy to work in.”
High-end swim has found a home at [email protected] with Betsey Johnson, L*Space, Onda de Mar, Red Carter, Brette Sandler, Becca, Lunada Bay, Tigerlily, Poko Pano, Lucky Brand, Skinny Dip Women and many other designers showing summer and cruise swim collections. The refined atmosphere of [email protected] provides a fitting platform for boutique, crossover and surf buyers to preview and buy swim.
Visit CLASSatASR.com to learn more about exhibiting at and attending this one-of-a-kind trade event when it returns to San Diego, CA, February 3 and 4.
A sampling of [email protected] brands include:
FINN Cultured + Cured
I Am Clothing
Liza + Tara
Luxirie by LRG
M Collective Inc
MG Black Label
Onda de Mer
Shirt by Shirt
Skinny Dip Swimwear
Storm of London
Tea In The Woods
True Love False Idols
Young & Idols