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B$Z: Fox Appoints New Board Member

January 7, 2010

Fox Appoints New Board Member
Nick Adcock joins the Fox Head, Inc. Board of Directors

Fox Head, Inc. a leading Action Sports brand, today announced the appointment of Nick Adcock to its Board of Directors.

"The expansion of Fox's Board of Directors ensures the company will continue to benefit from a diversity of skills, experience and opinions. As soon as he became available, we wanted Nick on our team because of our shared vision, his proven leadership skill, management experience and reputation as an independent thinker," says Pete Fox, CEO.

"It is an absolute honor to be joining the Fox Board," says Nick. "The credibility and respect they command within motocross is perfectly balanced with their evolution in recent years to become one of the hottest action sports brands. I am excited to have the opportunity to assist them in continuing to expand this great global brand."

Adcock was recently the Global President of DC Shoes, Inc. and lead their explosive growth over the past 4 years. Under his leadership, DC evolved from its skate shoe foundation to become one of the strongest global brands in Action Sports.  Having started his career in his native Australia over 20 years ago he has held various senior management positions globally within traditional and action sports industries.