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B$Z: AMA Supercross to glow Monster green in 2010

January 11, 2010

AMA Supercross to glow Monster green in 2010
Monster Energy’s back as the title sponsor of the world’s premier stadium-based competition motorcycle championship

No. 1 in the United States* – Monster Energy – steps up again in 2010 with a multi-year agreement as title sponsor of Monster Energy AMA Supercross, an FIM World Championship, beginning with the popular 17-race championship opener today at Anaheim’s (Calif.) Angel Stadium.

With household action sports names like McGrath, Carmichael and Stewart – all of whom won championships running the Monster Energy M-claw logo, Monster’s long-standing association with the sport of supercross remains unparalleled in the energy drink industry.

“More than just a sponsor, Monster Energy, with its iconic logo, massive stable of professional and amateur-sponsored athletes and the legions Monster Army members make for an incredible partnership with Feld Motor Sports and supercross,” said Charlie Mancuso, President of Feld Motor Sports℠. “Monster Energy delivers a highly loyal following that’s already well-versed in action sports and very much in tune with the sport of supercross.

“Feld Motor Sports, for the third-straight year, welcomes Monster Energy back on board as the title sponsor of Monster Energy AMA Supercross, an FIM World Championship.”

Monster Energy supports motorsports around the world. From the success of Formula 1 World Champion Jenson Button and 2009 MotoGP champion Valentino Rossi, Monster Energy is enjoying a level of popularity and exponential growth from all points of the planet.

Here in the States the growth is most apparent with Monster Energy’s taking over of the No. 1 by-volume energy drink sales, thanks much to the hard-driving stake it claims in the competition dirt bike industry (Monster Energy/Kawasaki, Monster Energy/Pro Circuit/Kawasaki and Monster Energy/Kawasaki Team Green), along with a stable of core board sports and bicycle athletes that command the King’s share of medals at events such as the ESPN X Games and AST Dew Tour. Household action sports names such as Mirra, Bestwick, PLG and Lutzka join the ranks of extreme powersports legends in Hibbert, Thacker, Adams and Capes in lending credence to the core nature of Monster Energy.

“Action sports all meet together at the top with Monster Energy Supercross,” says Monster Energy President Mark Hall. “We look forward to partnering again this year with Feld Motor Sports and wish all of the amazing athletes that contest Monster Energy Supercross the best of luck and a safe and successful 2010 competition season.”

Tapping into Monster Energy Supercross’ energy at every level, Monster’s daily-growing Monster Army ( extends the supercross experience with an online action sports community and social networking effort that unparalleled in the industry. With roots in skateboarding, core snow sports, surfing, BMX and the like, the Monster Army widens the already sizable demographic that supercross has built over the past four decades.

2010 Monster Energy Supercross Championship Schedule
1/9                    Anaheim, California                   Angel Stadium
1/16                  Phoenix, Arizona                       Chase Field
1/23                  Anaheim, California                   Angel Stadium
1/30                  San Francisco, California           AT&T Park
2/6                    San Diego, California                Qualcomm Stadium
2/13                  Anaheim, California                   Angel Stadium
2/20                  Indianapolis, California              Lucas Oil Stadium
2/27                  Atlanta, Georgia                        Georgia Dome
3/6                    Daytona Beach, Florida             Daytona International Speedway
3/13                  Toronto, Canada                       Rogers Center
3/20                  Arlington, Texas                        Cowboys Stadium
3/27                  Jacksonville, Florida                  Jacksonville Municipal Stadium
4/10                  Houston, Texas                         Reliant Stadium
4/17                  St. Louis, Missouri                    Edward Jones Dome
2/24                  Seattle, Washington                  Qwest Field
5/1                    Salt Lake City, Utah                   Rice Eccles Stadium
5/8                    Las Vegas, Nevada                   Sam Boyd Stadium