Industry News 1/13/2010

ERGO Hires Creative Mastermind Kyle Holmes as Newest Company Designer

ERGO Hires Creative Mastermind Kyle Holmes as Newest Company Designer

ERGO is proud to announce that Kyle Holmes has joined its team as design director. 

“We’re excited to have Kyle onboard along with his amazing vision for our brand’s future,” says ERGO vice president, Pete DiSpirito. “We know that he will assist in maintaining ERGO’s momentum while taking over the artistic look of the apparel, at the same time working with the sales department to create the best product for retailers and with our team riders to ensure ideal fit and technical details.”

Holmes, an industry veteran, boasts a strong and multi-faceted background designing across virtually every category of apparel at well-respected brands including: Volcom, Billabong, Rusty, Split, West and HIC.

“I started out as a tee-shirt artist and have since done just about everything, but mostly I prefer to make trunks and denim, which is what ERGO does best, so it’s a perfect fit,” says Holmes. “We plan to build upon the categories already key for ERGO while slowly adding new categories – we have a solid foundation which we are going to grow as organically as possible.”

So what does this mean for the future of “The Next New Now”?  Holmes is already smack dab in the middle of building a choice denim collection of the best quality and fit, as well as concocting creative and fun-looking trunks that will also be held to the highest technical standards within the category.  

To view the most current collection, visit www.ergophobia.com or make an appointment to preview new collections at upcoming tradeshows: CLASS@ASR, The MOAT Show and Surf Expo.  For media appointments, contact Stephanie sweber@snlc.net and for all others, please contact Damon damon@ergophobia.com.