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B$Z: Surf Expo Offers Optimism, Excitement and Quality Business Opportunities

January 21, 2010

Surf Expo Offers Optimism, Excitement and Quality Business Opportunities
Manufacturers and retailers alike go home on positive note


The January 2010 edition of Surf Expo was marked by a strong sense of optimism and excitement for the coming year, as thousands of buyers previewed new lines and wrote orders during the January 14-16 show.
"Everyone, vendors and retailers alike, was in a better frame of mind and ready to get back to positive growth plans," says Mike Barden, owner of Surf City Surf Shop in Wrightsville Beach, North Carolina. "Product was on point across a range of categories. The show floor was organized better than ever and the traffic seemed brisk all the way through Saturday. As a 10-year-veteran attendee, I think this show goes down as one of the best!"

"At Surf Expo people want to do business. It's not a lot of walking around slapping high fives," says Hurley Sales Manager Mark Simpson. "Surf Expo put on a great show and Hurley loves being a part of it."

"Being the first of the national trade shows we feel it’s our responsibility to recharge the industry and kick off the year on a high note," says Surf Expo Show Director Roy Turner. “We worked hard to provide not only a show conducive to getting orders written, but one that offered positive traffic patterns, dynamic events, and more networking opportunities and places to unwind.”

The more than 4,700 brands in attendance were supported by not only by a busy show floor filled with quality accounts, but several new show features as well. Surf Expo's 75,000 gallon StandUp Paddle demo pool, hosted by Robert “Wingnut” Weaver, supported more than 50 SUP exhibitors with manufacturer demos and special Surf Expo presentations to both resort and boardsports retailers.

The show also featured Bangers for Bucks, created by Kona Skatepark Founder Martin Ramos, which pitted ten skate shop teams against each other on a custom Team Pain course. The event, sponsored by Eastern Skateboard Supply, Hurley and Vans, offered $15,000 in cash and merchandise credit and saw Canton, Georgia’s Progressive Skate Park on top, edging out Michigan’s Modern Skate & Surf in the finals.

The Board Retailers Association hosted its Retailer Survivor Series on Wednesday, and a standing-room only series of seminars throughout the run of Surf Expo•highlighted by surf legend Shaun Tomson's hour long presentation on the history of surfboard design.

Three daily fashion shows offered inspiration, while the Monster Energy Drink Lounge offered a recharge. Surf Expo also invited DJ Z-Trip to blow the roof off the industry party in front of an energetic, packed house.

Surf Expo returns to September in 2010. For more information, additional January show coverage and daily industry news, go to Click to go right to the photo gallery.