Industry News 2/9/2010

WEB: TheClymb.com Officially Launches as Outdoor Industry's First-Ever Private Sale Community

TheClymb.com Officially Launches as Outdoor Industry's First-Ever Private Sale Community
Member Benefits Include Exclusive Access to Premium Outdoor Products at up to 70% off Retail

Retail Innovation Group is proud to announce the official launch of The Clymb, www.TheClymb.com. The first-of-its-kind website in the outdoor industry, The Clymb is an online private sale network built to deliver insider pricing to its members on the planet's most sought-after performance apparel, footwear and gear. Since its soft beta launch in fall 2009, The Clymb has succeeded in creating an expanding list of brand partners and experienced explosive membership growth.

We work with category-leading performance brands that have earned enormous credibility and devout followings, says The Clymb Co-Founder and President Cec Annett. Our goal is to reward members with access to the same insider deals on premium gear that athletes and industry professionals have enjoyed for years. Our team is comprised of outdoor veterans who have spent their careers building brands. Our business model allows us to fill a niche segment that peacefully coexists with specialty retailers while maintaining the integrity of our partner brands.

Exclusive arrangements with The Clymb's partner brands allow member-only access to pricing as low as 70% below retail during three-day sale events. Brand partners to date have included Icebreaker, Suunto, Dakine, Outdoor Research, Keen, R.E.D. Protection, Helly Hansen, Merrell, Kuhl and CamelBak.

Since The Clymbs first online sale in November 09, the site has steadily added thousands of members each week. Membership is free, but is by invitation only; whether acquired by requesting access by invite from The Clymb or being invited by an existing member. Upon joining, members are offered incentives to invite like-minded friends, family and colleagues and are rewarded with a $10 credit for each referrals first purchase. The Clymb's rapid growth has validated consumer demand for price and value while incorporating a credible, premium shopping experience topped-off by carbon-neutral shipping.

In the months ahead, The Clymb will broaden its scope to feature up to three brand events per week from the outdoor, snowsports and bike industry's leading brands. To become a member today please visit http://theclymb.com/invite-from/TheClymb.